http://jfbelisle.com/2009/07/5-questions-you-must-answer-in-a-web-analytics-kickoff-meeting/?utm_source=rss&utm_medium=rss&utm_campaign=5-questions-you-must-answer-in-a-web-analytics-kickoff-meeting Marketing, Analytics and Entertainment Thu, 26 Jan 2012 22:18:15 +0000 hourly 1 http://wordpress.org/?v= http://jfbelisle.com/2009/07/5-questions-you-must-answer-in-a-web-analytics-kickoff-meeting/#comment-143 Jean-Francois Belisle Wed, 21 Oct 2009 19:52:33 +0000 http://jfbelisle.com/?p=696#comment-143 Thanks Alex for the comment, you raise an important point. As you mention most companies, especially in Quebec where approximately half of the population is working for small-to-medium enterprise (SME), don't even have the money to hire a permanent web analyst. I totally agree with you that a web analytic team is generally present only in large companies or in media agencies. Even in some large companies, there is only one web analyst based in IT, marketing or business intelligence department. This raise an interesting point, will the job of web analyst, be one day included in the job of marketing analyst? Thanks Alex for the comment, you raise an important point. As you mention most companies, especially in Quebec where approximately half of the population is working for small-to-medium enterprise (SME), don’t even have the money to hire a permanent web analyst. I totally agree with you that a web analytic team is generally present only in large companies or in media agencies. Even in some large companies, there is only one web analyst based in IT, marketing or business intelligence department. This raise an interesting point, will the job of web analyst, be one day included in the job of marketing analyst?

]]> http://jfbelisle.com/2009/07/5-questions-you-must-answer-in-a-web-analytics-kickoff-meeting/#comment-141 Alex Pauly Wed, 21 Oct 2009 01:42:03 +0000 http://jfbelisle.com/?p=696#comment-141 If I was a CEO, I would ask myself about the value of hiring a web analytic team because they need to at least justify their fees. For example, if a company hire 5 people paid between 60,000$/year, then it is almost 300,000$ per year for the company. Of course, because they are competent, even brilliant, they could increase the conversion rate of the website by 30%. However, to justify a 300,000$ fee for the team per year, even with a higher conversion rate, the company should cover the cost of hiring this team. Even if it's peanuts for the big players but most of companies on the web are tiny and in my opinion they should use a consultant web team (like http://www.marketingexperiments.com/). It will be a localized and punctual effort, but will probably cost less than hiring permanent workers. If I was a CEO, I would ask myself about the value of hiring a web analytic team because they need to at least justify their fees. For example, if a company hire 5 people paid between 60,000$/year, then it is almost 300,000$ per year for the company. Of course, because they are competent, even brilliant, they could increase the conversion rate of the website by 30%. However, to justify a 300,000$ fee for the team per year, even with a higher conversion rate, the company should cover the cost of hiring this team. Even if it’s peanuts for the big players but most of companies on the web are tiny and in my opinion they should use a consultant web team (like http://www.marketingexperiments.com/). It will be a localized and punctual effort, but will probably cost less than hiring permanent workers.

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