Comments on: BrandMojo.org – Do You Like This Brand as Much as Others Do?

By: Bob

Bob — Thu, 26 Jan 2012 22:18:15 +0000

Glad you like the site JF!

One thing that we are seeing from the site after more than 2 years of operations is that a lot of brands are a lot less stable than otherwise thought! You can see brand ratings drop suddenly with a crisis- and some quickly come back!

By: Stéphanie Côté-Daigneault

Stéphanie Côté-Daigneault — Fri, 27 Nov 2009 01:29:59 +0000

I also love the idea! This website is simple and I think it’s the reason why 15000 ratings have been made in one week. It’s a perfect way to have a global idea of what people think about some brands. But, I don’t think it will be a good idea to do some modifications to this website to make it more managerial because if it becomes a more complicated website, then it will be less addictive. For managers, it’s always helpful to know the perception of our brand but I don’t think this website is serious enough to make decisions according to how your brand is rate on “brand mojo”…..maybe in a few years…

By: Jean-Francois Belisle

Jean-Francois Belisle — Mon, 23 Nov 2009 16:35:22 +0000

You got an interesting point there Eve. There is a lot of potential for segmentation in terms of countries. I think that would be an interesting thing to implement once the number of ratings will be a little higher. This surely could be done based on IP address location. For the brands you don’t know, I think that’s normal, I feel the same here, but sometimes it just push my curiosity forward to find out who are these organizations.

By: Eve Saal

Eve Saal — Mon, 23 Nov 2009 04:00:53 +0000

It’s fun to do the test and, like you said, see the average score.
If people from different countries go to this website, I think it would be interesting to have an average score for each country or continent. In fact, I’m from France, and there are few brands I don’t know . Plus, there are few average scores that I think are very different from my score because I’m not from north america. Just a suggestion…

By: Jean-Francois Belisle

Jean-Francois Belisle — Fri, 20 Nov 2009 02:11:19 +0000

Nice comment Mélissa. I totally agree that the section of flags of different countries is perhaps not the most interesting one. However, we can specify brands by section but that’s sometimes demanding too much out of me, so I prefer to press the “skip” button too.

By: Mélissa Cap de pon

Mélissa Cap de pon — Fri, 20 Nov 2009 00:09:27 +0000

I love the idea! I love the concept! A website that offers you and even encourages you to critique! Everyone is still hiding for expressing the wrong things. There either! The concept is great!

I do not think anything should be added to this website. I first thought “why not add categories of logo evaluation, assessment of brand image, but …”, it would be a less addictive website! The simplicity makes the addiction!

I am personally not that amused on the idea of countries with their flags to evaluate, so I “skip”!
Such websites may be useful to managers, although the assessment is sometimes questionable! It is useful to know that a brand isn’t liked, but it is especially useful to know why it is not liked!