Comments on: Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry History http://jfbelisle.com/2010/07/looking-to-create-some-buzz-get-inspired-by-the-top-10-buzz-building-actors-of-the-rock-and-metal-music-industry-history/?utm_source=rss&utm_medium=rss&utm_campaign=looking-to-create-some-buzz-get-inspired-by-the-top-10-buzz-building-actors-of-the-rock-and-metal-music-industry-history Marketing, Analytics and Entertainment Thu, 26 Jan 2012 22:18:15 +0000 hourly 1 http://wordpress.org/?v= By: Enjoy the Holidays and the Top 10 post of 2010 on My Blog — Jean-Francois Belisle, M.Sc. http://jfbelisle.com/2010/07/looking-to-create-some-buzz-get-inspired-by-the-top-10-buzz-building-actors-of-the-rock-and-metal-music-industry-history/#comment-1102 Enjoy the Holidays and the Top 10 post of 2010 on My Blog — Jean-Francois Belisle, M.Sc. Tue, 21 Dec 2010 16:30:00 +0000 http://jfbelisle.com/?p=1287#comment-1102 [...] 10 -Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and ... [...] [...] 10 -Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and … [...]

]]> By: Jean-Francois Belisle http://jfbelisle.com/2010/07/looking-to-create-some-buzz-get-inspired-by-the-top-10-buzz-building-actors-of-the-rock-and-metal-music-industry-history/#comment-976 Jean-Francois Belisle Wed, 22 Sep 2010 00:03:23 +0000 http://jfbelisle.com/?p=1287#comment-976 Thanks for your comment Hazel, you're so right, Axl is certainly one of the most unpredictable music performer of all time, fans should like him for its good and bad side at the same time, anyway. Thanks for your comment Hazel, you’re so right, Axl is certainly one of the most unpredictable music performer of all time, fans should like him for its good and bad side at the same time, anyway.

]]> By: Hazel http://jfbelisle.com/2010/07/looking-to-create-some-buzz-get-inspired-by-the-top-10-buzz-building-actors-of-the-rock-and-metal-music-industry-history/#comment-973 Hazel Thu, 02 Sep 2010 23:43:07 +0000 http://jfbelisle.com/?p=1287#comment-973 I see Axl Rose and the boys got booed off stage at Dublin - those annoying music-lovers get everywhere LOL! I see Axl Rose and the boys got booed off stage at Dublin – those annoying music-lovers get everywhere LOL!

]]> By: Canada’s marketing & innovation conference: 6 bestselling authors in Montreal in September — Jean-Francois Belisle, M.Sc. http://jfbelisle.com/2010/07/looking-to-create-some-buzz-get-inspired-by-the-top-10-buzz-building-actors-of-the-rock-and-metal-music-industry-history/#comment-921 Canada’s marketing & innovation conference: 6 bestselling authors in Montreal in September — Jean-Francois Belisle, M.Sc. Thu, 29 Jul 2010 22:59:20 +0000 http://jfbelisle.com/?p=1287#comment-921 [...] that this post is way much “shorter” and less “controversial” than my last one entitled: “Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry [...] [...] that this post is way much “shorter” and less “controversial” than my last one entitled: “Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry [...]

]]> By: Jean-Francois Belisle http://jfbelisle.com/2010/07/looking-to-create-some-buzz-get-inspired-by-the-top-10-buzz-building-actors-of-the-rock-and-metal-music-industry-history/#comment-920 Jean-Francois Belisle Thu, 29 Jul 2010 22:17:24 +0000 http://jfbelisle.com/?p=1287#comment-920 Amazing comment Michèle and this is mainly for these types of comments that I’m still writing my blog. First of all, I must agree that at first sight, it can appear more difficult than before to create an instant buzz due to the fact that everyone tries to create a buzz and that users/consumers/fans are mostly spoiled with information. However, I must admit that if a band wants to target youth, they have to keep in mind that most youth are born in the 90’s and haven’t seen the 80’s. In a different type of music, Lady Gaga is not that innovative with all her costumes and looks and she can be considered as the “flavour of the day”, it’s mostly entertainment, and most of what she is doing would not have impressed anyone in the 80’s. On the other hand, I must admit that comparing the rock and metal bands I highlighted to Arcade Fire is similar to compare Apples to Oranges, since they are in a different type of artistic approach and they have a different type of targets. I would compare the case of Arcade Fire to the one of Radiohead and Pearl Jam, who all voluntarily limit their presence in the media, in the way that they are their own media, and they perfectly mixed “popularity” and “scarcity” to create envy. Amazing comment Michèle and this is mainly for these types of comments that I’m still writing my blog. First of all, I must agree that at first sight, it can appear more difficult than before to create an instant buzz due to the fact that everyone tries to create a buzz and that users/consumers/fans are mostly spoiled with information. However, I must admit that if a band wants to target youth, they have to keep in mind that most youth are born in the 90’s and haven’t seen the 80’s. In a different type of music, Lady Gaga is not that innovative with all her costumes and looks and she can be considered as the “flavour of the day”, it’s mostly entertainment, and most of what she is doing would not have impressed anyone in the 80’s.

On the other hand, I must admit that comparing the rock and metal bands I highlighted to Arcade Fire is similar to compare Apples to Oranges, since they are in a different type of artistic approach and they have a different type of targets. I would compare the case of Arcade Fire to the one of Radiohead and Pearl Jam, who all voluntarily limit their presence in the media, in the way that they are their own media, and they perfectly mixed “popularity” and “scarcity” to create envy.

]]> By: Michèle http://jfbelisle.com/2010/07/looking-to-create-some-buzz-get-inspired-by-the-top-10-buzz-building-actors-of-the-rock-and-metal-music-industry-history/#comment-919 Michèle Thu, 29 Jul 2010 17:14:03 +0000 http://jfbelisle.com/?p=1287#comment-919 Mr. Belisle, after the lecture of you last post, I wonder if it was easier for bands of the eighties and nineties to create a «buzz» than it can be for bands of today. The « buzz » examples you gave, from Alice Cooper to Slipknot, are full of sexual and violent content or provocative materials of all sort. I would have the tendency to think that after decades of a society strained in the rigidity of moral and religious rules, anything that offered something « un-politically and unmorally correct » was like a breath of fresh air for the youth of these years, looking for more freedom. In this way, it seems that it’s in the possibility to be in contradiction with their society that these bands gave to their public (fans) what was appealing. But in 2010, with most youth that have seen everything at the age of twelve and is not impressed anymore by scenes that would have given an heart attack to their grand-mothers and not impressed by technology-oriented performances after they saw their first 3D movie at the age of 4, what can a band do that has not been done to create a buzz? I am thinking of this with the example of Arcade Fire in mind. This band creates a buzz at each of their album releasing or show by not saying or announcing much about it. The mystery « aura » and the secret around them are what create in important part of the attraction for them. Fans want to become a part of the private event their shows tend to look like and, finally, are just one in millions of other fans watching for a sign of the group anywhere on the web or small local papers. So, in conclusion, if the « in-your-face-full-of-controversy » staging and rebel attitude of the bands presented in your post were the ingredient to create a buzz in the past, is it possible that, in counter-part, mystery, secrecy and even sobriety are a bit of «what to do» if an actual band want to become a legend? Mr. Belisle, after the lecture of you last post, I wonder if it was easier for bands of the eighties and nineties to create a «buzz» than it can be for bands of today. The « buzz » examples you gave, from Alice Cooper to Slipknot, are full of sexual and violent content or provocative materials of all sort. I would have the tendency to think that after decades of a society strained in the rigidity of moral and religious rules, anything that offered something « un-politically and unmorally correct » was like a breath of fresh air for the youth of these years, looking for more freedom. In this way, it seems that it’s in the possibility to be in contradiction with their society that these bands gave to their public (fans) what was appealing.

But in 2010, with most youth that have seen everything at the age of twelve and is not impressed anymore by scenes that would have given an heart attack to their grand-mothers and not impressed by technology-oriented performances after they saw their first 3D movie at the age of 4, what can a band do that has not been done to create a buzz? I am thinking of this with the example of Arcade Fire in mind. This band creates a buzz at each of their album releasing or show by not saying or announcing much about it. The mystery « aura » and the secret around them are what create in important part of the attraction for them. Fans want to become a part of the private event their shows tend to look like and, finally, are just one in millions of other fans watching for a sign of the group anywhere on the web or small local papers.

So, in conclusion, if the « in-your-face-full-of-controversy » staging and rebel attitude of the bands presented in your post were the ingredient to create a buzz in the past, is it possible that, in counter-part, mystery, secrecy and even sobriety are a bit of «what to do» if an actual band want to become a legend?

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