The Battle of Web Analytics Solutions in 2013

I’m loudly claiming that 2013 will be a great year for web analytics solutions! Actually, that’s my two cents on this market I’m monitoring on an everyday basis from both a selling and a practical perspective. So why 2013 should be a great year? Each of the top 4 web analytics solutions in North America …

What is Big Data? From Bytes to Petabytes

This post is the first of a series of posts related to Big Data, since I thought it was worth going in-depth with this topic. Big Data is a big word, a big buzzword, some might even call it big bullshit, since many components revolving around Big Data, and especially the ones on the analytics/methodology …

Retailer – Real Basket Value in Retailing

Extreme couponing is not only one of these weird shows on TLC, it’s also more and more a way of living for many households. Since January is generally one of the months where households spend less and are looking to save money in opposition to the bloody months of November and December, I thought it …

An Overview of QR Codes: From Web Analytics Tracking to Advertising to Grandma

During the last year, QR codes have popped up from everywhere around me as well as in most marketing circles in North America. However, for many people, QR codes still remain a mystery. This post is a humble attempt to decorticate what QR codes really are, both from a customer’s and an advertiser’s perspective. A …

An Introduction to Data Mining for Marketing and Business Intelligence

I spent the last few weeks digging deeper into time series-related methods and data mining methods. For this post, I have decided to write a broad introduction related to the latter (data mining), since it may look more practical and also trendier than time-series (but watch out with the emergence of Particle Filtering and other …

My Top 10 Super Bowl Commercials for 2011

I know the Super Bowl XLV is over since more than a full week and most of you must have been thinking in the last few days about the Valentine’s day or the Arcade Fire Grammy Award instead! I spent the last week grading some MBA projects so I was on a grading/rating mode and …

Budweiser Super Bowl Commercials and Bad Drivers

About 10 days ago, it was Saturday January 22nd (generally you remember those dates), my girlfriend and I were driving en route for a beautiful snowshoe trip. Few minutes before arriving to our destination, a driver completely burned a red light at an intersection and drove right into the front left wheel of my girlfriend’s …

The World of Marketing is Changing – Three Types of Interconnected Marketing Revolutions

The right-wing is growing in popularity in the United States, Ben Ali is finally kicked out of Tunisia. Greece, Ireland, Portugal and Iceland are leaning toward bankruptcy, Fidel Castro will die soon, Duvalier is back in Haiti, and India and China are continuing to embrace capitalism. It smells change! It smells revolution! But what about …

Worldwide Internet Penetration Rate Part 3

2011 is officially started and I am back from my Holidays vacations as fresh as the Social Network movie on Rotten Tomatoes (97% of freshness while this post was published). Similarly to last year, I have decided to start the year with an update on the world Top 30 countries with the highest Internet penetration …

The “Mr and Mrs Incredible” Disneyland Paris Campaign – My Two Cents

In this holiday season, the year is almost over and most of us are running like crazy to wrap up our work in time and to buy some gifts for our siblings and friends. Last week, the buzzword that stuck to my head was “Groupon” which finally landed to Montreal. In the meantime, I ate …