An Overview of QR Codes: From Web Analytics Tracking to Advertising to Grandma

During the last year, QR codes have popped up from everywhere around me as well as in most marketing circles in North America. However, for many people, QR codes still remain a mystery. This post is a humble attempt to decorticate what QR codes really are, both from a customer’s and an advertiser’s perspective. A […]

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An Introduction to Data Mining for Marketing and Business Intelligence

I spent the last few weeks digging deeper into time series-related methods and data mining methods. For this post, I have decided to write a broad introduction related to the latter (data mining), since it may look more practical and also trendier than time-series (but watch out with the emergence of Particle Filtering and other […]

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Brand Crisis, Online Brand Monitoring, Market Structure and Analytics – The NHL Case

Each time you’re visiting a new city, a hi-tech or a non hi-tech city, if you’re a sports fan, what are you asking for before visiting the city? Your question might look like: So what is the best sports show in this city? People in New York City will tell you to attend a New […]

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