From the category archives:

Announcement

Traveling with Air Miles in 2012

by Jean-Francois Belisle on December 12, 2011

in Announcement,Loyalty Marketing

The sentence “I’ll be traveling with Air Miles in 2012″ may have different meanings. However, It will become clearer what it means for me in the next few paragraphs. I know I’ve been relatively absent from the social web for the last three months, except maybe on the LinkedIn website, where I’ve been more active [...]

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This blog is now 2 years old and I’m happily surprised of its evolution during that period. Overall, the blog has reached an average of approximately 2150 visitors per month for the last three months. It has reached a diversified audience visiting from the United States (27%), Canada (22%), and from 127 other countries around [...]

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As an alumnus in economics (BSc, U. de Montréal, 2005), I must admit that I always try to keep myself updated with the Nobel Prize winners in economics. Switching from economics to marketing, was a hard but inevitable decision for me at the time, since the research I am currently conducting is related to economics, [...]

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Since the publication process is always a hard thing, I must share the fact that, yes, I finally have my first scientific publication, so here is the reference to my first publication: Bélisle, Jean-François and H. Onur Bodur (2010), “Avatars as Information: Perception of Consumers Based on Their Avatars in Virtual Worlds.” Psychology & Marketing, [...]

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I must admit that this post is way much “shorter” and less “controversial” than my last one entitled: “Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry History“, but it may be as informative to some of you, especially if you’re interested in [...]

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Let’s “Move” Ahead! – This Blog is Changing

by Jean-Francois Belisle on June 29, 2010

in Announcement

After some über-interesting vacations across Europe, the uncorrelated 2-1 win of Netherlands over Slovakia at the 2010 World Cup, the performance of Lady Gaga at the Bell Center, and this awakening theme of “let’s move” (July 1st is the national Moving day in Quebec) floating all around me, I have decided to change the purpose [...]

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