Personal Brand Identity Spillover: The Dominique Strauss-Kahn Case

Product-harm crisis and its associated brand spillover effects is a “relevant and spicy topic” in marketing that I am currently investigating in more depth along with colleague Bob Mackalski (more to come concerning this issue on this blog). Similarly, in the last few days, I must admit that the Dominique Strauss-Kahn (DSK) sexual scandal is […]

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Brand Crisis, Online Brand Monitoring, Market Structure and Analytics – The NHL Case

Each time you’re visiting a new city, a hi-tech or a non hi-tech city, if you’re a sports fan, what are you asking for before visiting the city? Your question might look like: So what is the best sports show in this city? People in New York City will tell you to attend a New […]

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