Online Hockey Pools: Are Organizations Optimizing Their Objectives?

After a month and a half of hibernation due to work overload, I am finally back. Yesterday afternoon was the 18th game the Montreal Canadiens played in this year NHL playoffs, their highest number since the memorable 1992-1993 season (18 years ago) when they won the Stanley Cup. NHL hockey playoffs, starting at the beginning […]

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A Brilliant Use of Automated Emails as an Online Marketing Strategy Made Me Buy a Hockey Shirt

I spent the last few days/weeks computing some R functions for automating a multiple variable selection of linear models using the LASSO and the SCAD penalties. It took me time to create my code, but at the end of the day, it is freshly automated and it is able to perform a statistical task in […]

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Demystifying Viral Marketing – 7 Myths of Viral Marketing Campaigns

“Viral marketing” – referred to as “online word-of-mouth marketing” – can be considered a buzzword in most organizations when it comes to e-marketing strategies, as many organizations want to launch a viral marketing campaign. However, few organizations are conducting state-of-the-art viral marketing campaigns and few of them are really aware of the myths surrounding this […]

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