From the category archives:

Email Marketing

A Brilliant Use of Automated Emails as an Online Marketing Strategy Made Me Buy a Hockey Shirt

by Jean-Francois Belisle on March 11, 2010

in Email Marketing, Entertainment

I spent the last few days/weeks computing some R functions for automating a multiple variable selection of linear models using the LASSO and the SCAD penalties. It took me time to create my code, but at the end of the day, it is freshly automated and it is able to perform a statistical task in [...]

Tagged as: automated, automation, Canadians, Email Marketing, Hockey, Montreal, Ottawa, Senators, Tickets

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Demystifying Viral Marketing – 7 Myths of Viral Marketing Campaigns

by Jean-Francois Belisle on June 25, 2009

in Email Marketing, Online Marketing Campaigns, Online Strategies, Web Analytics

“Viral marketing” – referred to as “online word-of-mouth marketing” – can be considered a buzzword in most organizations when it comes to e-marketing strategies, as many organizations want to launch a viral marketing campaign. However, few organizations are conducting state-of-the-art viral marketing campaigns and few of them are really aware of the myths surrounding this [...]

Tagged as: e-mail marketing, incentives, marketing campaign, myths, Seth Godin, Social Networks, Viral marketing, word-of-mouth

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