I know the Super Bowl XLV is over since more than a full week and most of you must have been thinking in the last few days about the Valentine’s day or the Arcade Fire Grammy Award instead! I spent the last week grading some MBA projects so I was on a grading/rating mode and [...]
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BMW,
Bridgestone,
Bud Light,
Career Builder,
cars.com,
Chevy,
Chrysler,
Commercials,
Motorola,
Pepsi Max,
Super Bowl,
Super Bowl XLV,
Superbowl,
Superbowl 2011,
Volkswagen
About 10 days ago, it was Saturday January 22nd (generally you remember those dates), my girlfriend and I were driving en route for a beautiful snowshoe trip. Few minutes before arriving to our destination, a driver completely burned a red light at an intersection and drove right into the front left wheel of my girlfriend’s [...]
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ads,
awkward,
Big Lebowski,
Bud light lime,
Budweiser,
Commercials,
drinking,
driving,
Harry Moskowitz,
Malcolm Gladwell,
Stella Artois,
Super Bowl,
Super Bowl XLV
In 2007, 18 months after it was launched, Guitar Hero made a revolution in the video game industry and nailed down most of sceptics complaining about the viability of this type of game. However, the myriad of enthusiastic players around the game was also accompanied by other less enthusiastic people who clearly didn’t get it. [...]
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Dragonforce,
Guitar Hero,
Launched,
popularity,
Revolution,
Rock Band,
Rock Band 3,
South Park
On the “super raining” Thursday September 30th, along with a delegation of more than 10 people from the RBC research Chair at HEC Montréal, I attended “the Art of Marketing” conference, an event targeted to marketing practitioners where I was a spectator to 6 best-selling presenters. However, even though I was not the target audience, [...]
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Andy Nulman,
army experience store,
Avinash Kaushik,
Charmin' Restrooms,
Dominos,
Jeffrey Gitomer,
Kirstie Alley,
Loads of Hope,
Max Lenderman,
Mitch Joel,
oh yes we did,
Seth Godin,
The art of marketing,
The Journey
Sorry for taking so long to post new content on this marvellous blog. I am officially getting back on track from both an academic and personal perspective! This summer was a great opportunity for me to get back on track in shape, not that I was fat, but simply that I wanted to get back [...]
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Adonis,
BIXI,
Bixit,
costs,
economists,
externalities,
GHG,
greenhouse gas,
Pedometer,
Profits,
revenues,
Statistics
PG-13 – Parents Strongly Cautioned – Some material may be inappropriate for children under 13 – Strangely, one of the buzzword of the moment in marketing is the word “buzz”, it seems like every organization wants to create some buzz, but many of these organizations fail to do so when it comes to create what [...]
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Alice Cooper,
attitude,
Black Sabbath,
Buzz,
buzz-building,
Guns'n'Roses,
Kiss,
live shows,
Marilyn Manson,
metal,
Metallica,
music industry,
Nirvana,
performance,
Quebec City,
Rammstein,
Red Hot Chili Peppers,
rock,
Slipknot,
top 10
In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube. The “New” Concept The [...]
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2010 ad,
ad,
Alyssa Milano,
Ashton Kutcher,
Buzz,
Old Spice,
Old Spice man,
Top ad,
Viral
After a month and a half of hibernation due to work overload, I am finally back. Yesterday afternoon was the 18th game the Montreal Canadiens played in this year NHL playoffs, their highest number since the memorable 1992-1993 season (18 years ago) when they won the Stanley Cup. NHL hockey playoffs, starting at the beginning [...]
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Hockey,
organizations,
playoffs,
pools,
strategies,
website
I spent the last few days/weeks computing some R functions for automating a multiple variable selection of linear models using the LASSO and the SCAD penalties. It took me time to create my code, but at the end of the day, it is freshly automated and it is able to perform a statistical task in [...]
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automated,
automation,
Canadians,
Email Marketing,
Hockey,
Montreal,
Ottawa,
Senators,
Tickets
Do you know/remember websites like “Hot or not” or even “Goth or Not”. In the case of “Hot or not”, the primary goal of this website is simple; the main thing you need to do is judge whether or not someone is “hot” on a 1 to 10 scale. The concept is simple but addictive. [...]
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1 to 5,
addictive,
Bob Mackalski,
Branding,
Brandmojo.org,
brands,
celebrities,
corporate,
geography,
goth or not,
hot or not,
non-profit