I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The [...]
Tagged as:
60 blogueurs en 60 secondes,
ad,
attractiveness,
blogger,
Commensal,
credibility,
expertise,
honesty,
oscar wilde,
video
The BIXI (Bicycle taxi) – the new public bike system in Montreal – was officially launched this month, but still only a few Montrealers have tried this new service. Last Sunday afternoon, I went to the Old Port without any specific intentions and ended up trying one of these futuristic-looking bikes proudly sponsored by Rio [...]
Tagged as:
bicycle taxi,
bike,
BIXI,
BIXI station,
cons,
Montreal,
Old Port,
pros,
public bike system,
Rio Tinto Alcan
Convergence, convergence and convergence, but what the heck are you talking about? Convergence can take many forms and since it is a buzzword for managers – along with words such as “viral”, “word-of-mouth”, “social media”, “sustainability” or “economic crisis” – there are still many individua;s that have difficulties to define what convergence really is. According [...]
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cell phones,
convergence,
interactive,
Internet,
kit,
media,
smartphones,
technology,
website
The famous expression “Big Brother is watching you”, directly taken from George Orwell’s visionary book entitled 1984, written in 1948 and published in 1949, hits the field of marketing one more time. And this time, in-store advertisers are the “evil” marketers involved. In this way, in-store advertisers have started to use facial recognition softwares incorporated [...]
Tagged as:
ad targeting,
advertiser,
behavioral targeting,
display,
facial recognition,
interactive advertising,
interactive bilboards,
Paco Underhill,
technology
