The Profitability of the BIXI – A Hardcore Economist Task?

Sorry for taking so long to post new content on this marvellous blog. I am officially getting back on track from both an academic and personal perspective! This summer was a great opportunity for me to get back on track in shape, not that I was fat, but simply that I wanted to get back […]

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The Art of Being Perceived as an Innovative Mind in Marketing

In many organizations you will find employees that are perceived as “innovative minds”. They are generally the ones who come with the brilliant ideas and trendy cool concepts that no one else in the organization have thought about. The first time you met these employees, you generally wonder how they do to be so innovative. […]

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