Two weeks ago, I came back from a trip to Gaspésie which was a really appreciated (and needed) rest. However, even though I didn’t travel much this summer, in visiting Norway, Quebec City and Gaspésie, I drove a lot and had the opportunity to visit many different cities and to sleep in many different hotels [...]
Tagged as:
billboard,
Customer Acquisition,
E-Tourism,
Hotel,
Marketing strategies,
Motel,
Multichannel Tourism,
strategies,
Tourism
Every time I embark on an airplane, the waiting time in the airport proves to be valuable time spent exploring new venues and starting cogitating about nothing and everything, mostly things that could be related to consumption and society. I recently traveled to Norway for the Macromarketing Society Annual Conference, using KLM as my airline [...]
Tagged as:
Dissatisfaction,
KLM,
KPI,
Multichannel Marketing,
protocol,
Satisfaction,
Time,
Usability testing