From the category archives:
During the last year, QR codes have popped up from everywhere around me as well as in most marketing circles in North America. However, for many people, QR codes still remain a mystery. This post is a humble attempt to decorticate what QR codes really are, both from a customer’s and an advertiser’s perspective. A [...]
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Two weeks ago, I came back from a trip to Gaspésie which was a really appreciated (and needed) rest. However, even though I didn’t travel much this summer, in visiting Norway, Quebec City and Gaspésie, I drove a lot and had the opportunity to visit many different cities and to sleep in many different hotels [...]
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Every time I embark on an airplane, the waiting time in the airport proves to be valuable time spent exploring new venues and starting cogitating about nothing and everything, mostly things that could be related to consumption and society. I recently traveled to Norway for the Macromarketing Society Annual Conference, using KLM as my airline [...]
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