In 2007, 18 months after it was launched, Guitar Hero made a revolution in the video game industry and nailed down most of sceptics complaining about the viability of this type of game. However, the myriad of enthusiastic players around the game was also accompanied by other less enthusiastic people who clearly didn’t get it. [...]
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PG-13 – Parents Strongly Cautioned – Some material may be inappropriate for children under 13 – Strangely, one of the buzzword of the moment in marketing is the word “buzz”, it seems like every organization wants to create some buzz, but many of these organizations fail to do so when it comes to create what [...]
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