From the category archives:

Online Advertising

Launching a Successful Online Marketing Campaign for Buzzing the Buzz Using the Buzz/Viral/Buzz Sequence

by Jean-Francois Belisle on December 1, 2009

in Online Advertising, Online Marketing Campaigns, Online Strategies, Videos

Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]

Tagged as: Bee Boys, Buzz, campaigns, creation process, Häagen-Dazs, marketing, ROI, Sequence, spreading, Videos, Viral

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Bloggers as Video Ads Endorsers – Commensal and “60 blogueurs Québécois en 60 secondes”

by Jean-Francois Belisle on November 13, 2009

in E-Marketing Trends, Innovation, Online Advertising, Online Marketing Campaigns, Online Strategies, Social Media, Videos

I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The [...]

Tagged as: 60 blogueurs en 60 secondes, ad, attractiveness, blogger, Commensal, credibility, expertise, honesty, oscar wilde, video

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The In-Store Displays Are Watching You

by Jean-Francois Belisle on May 6, 2009

in Innovation, Online Advertising, Technology and Society

The famous expression “Big Brother is watching you”, directly taken from George Orwell’s visionary book entitled 1984, written in 1948 and published in 1949, hits the field of marketing one more time. And this time, in-store advertisers are the “evil” marketers involved. In this way, in-store advertisers have started to use facial recognition softwares incorporated [...]

Tagged as: ad targeting, advertiser, behavioral targeting, display, facial recognition, interactive advertising, interactive bilboards, Paco Underhill, technology

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