My Top 10 Super Bowl Commercials for 2011

I know the Super Bowl XLV is over since more than a full week and most of you must have been thinking in the last few days about the Valentine’s day or the Arcade Fire Grammy Award instead! I spent the last week grading some MBA projects so I was on a grading/rating mode and […]

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Capitalizing on Previously Created Buzz: The “Old Spice Man” Strikes Back

In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube. The “New” Concept The […]

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Launching a Successful Online Marketing Campaign for Buzzing the Buzz Using the Buzz/Viral/Buzz Sequence

Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as […]

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Bloggers as Video Ads Endorsers – Commensal and “60 blogueurs Québécois en 60 secondes”

I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The […]

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The Intelligent In-Store Displays Are Watching You

The famous expression “Big Brother is watching you”, directly taken from George Orwell’s visionary book entitled 1984, written in 1948 and published in 1949, hits the field of marketing one more time. And this time, in-store advertisers are the “evil” marketers involved. In this way, in-store advertisers have started to use facial recognition software incorporated […]

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