From the category archives:
by Jean-Francois Belisle on April 30, 2011
in Advertising,Analytics,Mobile Marketing,Multichannel Marketing,Online Marketing Campaigns,Online Strategies,Web Analytics
During the last year, QR codes have popped up from everywhere around me as well as in most marketing circles in North America. However, for many people, QR codes still remain a mystery. This post is a humble attempt to decorticate what QR codes really are, both from a customer’s and an advertiser’s perspective. A [...]
Tagged as: Android, Denso Wave, Google Analytics, Google Link Builder, iPhone, mobile applications, module configuration, Pepsi Max, QR codes, tracking, TV ads, URL, Web Analytics
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by Jean-Francois Belisle on December 7, 2010
in Online Marketing Campaigns,Online Strategies,Social Media
In this holiday season, the year is almost over and most of us are running like crazy to wrap up our work in time and to buy some gifts for our siblings and friends. Last week, the buzzword that stuck to my head was “Groupon” which finally landed to Montreal. In the meantime, I ate [...]
Tagged as: 2010, amusement park, brand awareness, creativity, Disneyland Paris, Facebook connect, Groupon, Kent Brockman, marketing campaign, Mr Incredible, outcomes, rollercoaster, they are landing, Tickets
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by Jean-Francois Belisle on July 16, 2010
in Entertainment,Online Advertising,Online Marketing Campaigns,Online Strategies
In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube. The “New” Concept The [...]
Tagged as: 2010 ad, ad, Alyssa Milano, Ashton Kutcher, Buzz, Old Spice, Old Spice man, Top ad, Viral
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by Jean-Francois Belisle on December 1, 2009
in Online Advertising,Online Marketing Campaigns,Online Strategies,Videos
Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]
Tagged as: Bee Boys, Buzz, campaigns, creation process, Häagen-Dazs, marketing, ROI, Sequence, spreading, Videos, Viral
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by Jean-Francois Belisle on November 13, 2009
in Innovation,Online Advertising,Online Marketing Campaigns,Online Marketing Trends,Online Strategies,Social Media,Videos
I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The [...]
Tagged as: 60 blogueurs en 60 secondes, ad, attractiveness, blogger, Commensal, credibility, expertise, honesty, oscar wilde, video
{ 5 comments }
by Jean-Francois Belisle on June 25, 2009
in Email Marketing,Online Marketing Campaigns,Online Strategies,Web Analytics
“Viral marketing” – referred to as “online word-of-mouth marketing” – can be considered a buzzword in most organizations when it comes to e-marketing strategies, as many organizations want to launch a viral marketing campaign. However, few organizations are conducting state-of-the-art viral marketing campaigns and few of them are really aware of the myths surrounding this [...]
Tagged as: e-mail marketing, incentives, marketing campaign, myths, Seth Godin, Social Networks, Viral marketing, word-of-mouth
{ 8 comments }
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