From the category archives:

Online Marketing Campaigns

Launching a Successful Online Marketing Campaign for Buzzing the Buzz Using the Buzz/Viral/Buzz Sequence

by Jean-Francois Belisle on December 1, 2009

in Online Advertising, Online Marketing Campaigns, Online Strategies, Videos

Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]

Tagged as: Bee Boys, Buzz, campaigns, creation process, Häagen-Dazs, marketing, ROI, Sequence, spreading, Videos, Viral

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Bloggers as Video Ads Endorsers – Commensal and “60 blogueurs Québécois en 60 secondes”

by Jean-Francois Belisle on November 13, 2009

in E-Marketing Trends, Innovation, Online Advertising, Online Marketing Campaigns, Online Strategies, Social Media, Videos

I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The [...]

Tagged as: 60 blogueurs en 60 secondes, ad, attractiveness, blogger, Commensal, credibility, expertise, honesty, oscar wilde, video

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Demystifying Viral Marketing – 7 Myths of Viral Marketing Campaigns

by Jean-Francois Belisle on June 25, 2009

in Email Marketing, Online Marketing Campaigns, Online Strategies, Web Analytics

“Viral marketing” – referred to as “online word-of-mouth marketing” – can be considered a buzzword in most organizations when it comes to e-marketing strategies, as many organizations want to launch a viral marketing campaign. However, few organizations are conducting state-of-the-art viral marketing campaigns and few of them are really aware of the myths surrounding this [...]

Tagged as: e-mail marketing, incentives, marketing campaign, myths, Seth Godin, Social Networks, Viral marketing, word-of-mouth

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