The World of Marketing is Changing – Three Types of Interconnected Marketing Revolutions

The right-wing is growing in popularity in the United States, Ben Ali is finally kicked out of Tunisia. Greece, Ireland, Portugal and Iceland are leaning toward bankruptcy, Fidel Castro will die soon, Duvalier is back in Haiti, and India and China are continuing to embrace capitalism. It smells change! It smells revolution! But what about […]

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Pointing Towards a Competitive Future for Mobile Markets in Canada?

Canada is one of the countries where consumers pay the highest mobile contract fees in the world. In short, this situation is mainly due to an oligopolistic/cartelistic structure that favors providers/retailers over consumers, which lowers competition and encourages scarcity on the supply side. The customer empowerment concept can essentially be thrown away for that particular […]

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Worldwide Top 30 for Internet Penetration Rate in 2010

My second post on this blog entitled Canada in the Worldwide Top 3 for Internet Penetration Rate, which is one of the most viewed, was about a worldwide ranking based on one of the most important macroeconomic indicators of innovation: “the Internet penetration rate”. This post did not generated lots of comments at the time, […]

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Bloggers as Video Ads Endorsers – Commensal and “60 blogueurs Québécois en 60 secondes”

I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The […]

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Is Twitter the Next Big Thing or the Next MySpace?

Is Twitter the next big thing or is it the next MySpace? And what about Facebook and Google? These are interesting questions managers keep asking themselves. I was reading earlier this week an article published in Business Week on how Twitter has made the real-time web an important issue on the Internet and how it […]

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Fighting for the Web Supremacy: How Will Google Wave Suffer From Switching Costs and Lock-in Against Facebook?

Facebook and Google are probably the two hottest companies that come to anyone’s mind when chit-chatting about the Internet. Thus, according to Quantcast statistics, Google is the website that is the most visited by Americans while Facebook comes fourth. However, when it comes to social networking (SNs) websites, anyone will tell you that Facebook is […]

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Citizen Empowerment – Pumping Up the Societal Web to Encourage Transparency

This Tuesday, I attended the Montreal NewTech meeting. The topic of the night was “social change”, where four start-ups presented their projects to the 30-people audience. The last presentation by Jennifer Bell, representing the non-profit start-up VisibleGovernment.ca, was the one that caught my attention most. The whole idea behind the VisibleGovernment.ca organization made me think […]

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“Pork and Beans” by Weezer and the 27 YouTube All-Stars: Still Growing One Year After

Andy Warhol’s famous quote “in the future everyone will be world-famous for 15 minutes” (for more Andy Warhol’s art at Artsy) have become true for some of us in this Web 2.0 era (even 3.0 or 4.0) due mostly to the existence of video sharing websites such as YouTube, Metacafe and Dailymotion. These websites have […]

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Three Types of Convergence – Is the Future Friendly?

Convergence, convergence and convergence, but what the heck are you talking about? Convergence can take many forms and since it is a buzzword for managers – along with words such as “viral”, “word-of-mouth”, “social media”, “sustainability” or “economic crisis” – there are still many individuals that have difficulties to define what convergence really is. According […]

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Canada in the Worldwide Top 3 for Internet Penetration Rate

As a follow-up to my last post entitled The 10 Most Hi-Tech Cities in the World, I was thinking about another simple and easy-to-understand ranking that could impress, destabilize, or even wake up, for a single minute, a curious audience in a business happy-hour cocktail. While preparing myself for a Macromarketing Conference, I ended up […]

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