During the last year, QR codes have popped up from everywhere around me as well as in most marketing circles in North America. However, for many people, QR codes still remain a mystery. This post is a humble attempt to decorticate what QR codes really are, both from a customer’s and an advertiser’s perspective. A [...]
Tagged as:
Android,
Denso Wave,
Google Analytics,
Google Link Builder,
iPhone,
mobile applications,
module configuration,
Pepsi Max,
QR codes,
tracking,
TV ads,
URL,
Web Analytics
In this holiday season, the year is almost over and most of us are running like crazy to wrap up our work in time and to buy some gifts for our siblings and friends. Last week, the buzzword that stuck to my head was “Groupon” which finally landed to Montreal. In the meantime, I ate [...]
Tagged as:
2010,
amusement park,
brand awareness,
creativity,
Disneyland Paris,
Facebook connect,
Groupon,
Kent Brockman,
marketing campaign,
Mr Incredible,
outcomes,
rollercoaster,
they are landing,
Tickets
“Wisdom” is a word that sounds to anyone ears, more closely related to the Dalai Lama than to hockey fans or Barbie customers. However, I must admit that the marketing team of the Montreal Canadiens hockey team has found an interesting way to take advantage of the wisdom of its own hockey fans by effectively [...]
Tagged as:
anchor news,
Barbie,
computer engineer,
contest,
dalai-lama,
Hockey,
James Surowiecki,
Mobile,
Montreal Canadiens,
Wisdom of crowds
On the “super raining” Thursday September 30th, along with a delegation of more than 10 people from the RBC research Chair at HEC Montréal, I attended “the Art of Marketing” conference, an event targeted to marketing practitioners where I was a spectator to 6 best-selling presenters. However, even though I was not the target audience, [...]
Tagged as:
Andy Nulman,
army experience store,
Avinash Kaushik,
Charmin' Restrooms,
Dominos,
Jeffrey Gitomer,
Kirstie Alley,
Loads of Hope,
Max Lenderman,
Mitch Joel,
oh yes we did,
Seth Godin,
The art of marketing,
The Journey
In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube. The “New” Concept The [...]
Tagged as:
2010 ad,
ad,
Alyssa Milano,
Ashton Kutcher,
Buzz,
Old Spice,
Old Spice man,
Top ad,
Viral
After a month and a half of hibernation due to work overload, I am finally back. Yesterday afternoon was the 18th game the Montreal Canadiens played in this year NHL playoffs, their highest number since the memorable 1992-1993 season (18 years ago) when they won the Stanley Cup. NHL hockey playoffs, starting at the beginning [...]
Tagged as:
Hockey,
organizations,
playoffs,
pools,
strategies,
website
Two weeks ago, I attended a conference given by my friend Marc Poulin at the W3Quebec. The conference was quite interesting from a practioner’s perspective, and after his presentation, Marc and I had a discussion around the importance of either converting or creating incentives for users to come back to the website. At first glance, [...]
Tagged as:
comeback,
Conversion,
conversion rate,
Facebook,
newspaper,
relational,
returning,
Social Network,
visitor,
Web Analytics
Canada is one of the countries where consumers pay the highest mobile contract fees in the world. In short, this situation is mainly due to an oligopolistic/cartelistic structure that favors providers/retailers over consumers, which lowers competition and encourages scarcity on the supply side. The customer empowerment concept can essentially be thrown away for that particular [...]
Tagged as:
Canada,
competition,
contract,
globalive,
manufacturers,
Michael Porter,
Mobile,
prices,
providers,
smartphones,
videotron
Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]
Tagged as:
Bee Boys,
Buzz,
campaigns,
creation process,
Häagen-Dazs,
marketing,
ROI,
Sequence,
spreading,
Videos,
Viral
I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The [...]
Tagged as:
60 blogueurs en 60 secondes,
ad,
attractiveness,
blogger,
Commensal,
credibility,
expertise,
honesty,
oscar wilde,
video
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