An Overview of QR Codes: From Web Analytics Tracking to Advertising to Grandma

During the last year, QR codes have popped up from everywhere around me as well as in most marketing circles in North America. However, for many people, QR codes still remain a mystery. This post is a humble attempt to decorticate what QR codes really are, both from a customer’s and an advertiser’s perspective. A […]

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The “Mr and Mrs Incredible” Disneyland Paris Campaign – My Two Cents

In this holiday season, the year is almost over and most of us are running like crazy to wrap up our work in time and to buy some gifts for our siblings and friends. Last week, the buzzword that stuck to my head was “Groupon” which finally landed to Montreal. In the meantime, I ate […]

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From Theory to Practice – The Wisdom of Crowds, Barbie and the Montreal Canadiens

“Wisdom” is a word that sounds to anyone ears, more closely related to the Dalai Lama than to hockey fans or Barbie customers. However, I must admit that the marketing team of the Montreal Canadiens hockey team has found an interesting way to take advantage of the wisdom of its own hockey fans by effectively […]

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Summary of “The Art of Marketing Conference” @ Montreal

On the “super raining” Thursday September 30th, along with a delegation of more than 10 people from the RBC research Chair at HEC Montréal, I attended “the Art of Marketing” conference, an event targeted to marketing practitioners where I was a spectator to 6 best-selling presenters. However, even though I was not the target audience, […]

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Capitalizing on Previously Created Buzz: The “Old Spice Man” Strikes Back

In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube. The “New” Concept The […]

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Online Hockey Pools: Are Organizations Optimizing Their Objectives?

After a month and a half of hibernation due to work overload, I am finally back. Yesterday afternoon was the 18th game the Montreal Canadiens played in this year NHL playoffs, their highest number since the memorable 1992-1993 season (18 years ago) when they won the Stanley Cup. NHL hockey playoffs, starting at the beginning […]

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Visitors: To Convert Them Right Away or to Make Them Comeback, That is the Question?

Two weeks ago, I attended a conference given by my friend Marc Poulin at the W3Quebec. The conference was quite interesting from a practioner’s perspective, and after his presentation, Marc and I had a discussion around the importance of either converting or creating incentives for users to come back to the website. At first glance, […]

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Pointing Towards a Competitive Future for Mobile Markets in Canada?

Canada is one of the countries where consumers pay the highest mobile contract fees in the world. In short, this situation is mainly due to an oligopolistic/cartelistic structure that favors providers/retailers over consumers, which lowers competition and encourages scarcity on the supply side. The customer empowerment concept can essentially be thrown away for that particular […]

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Launching a Successful Online Marketing Campaign for Buzzing the Buzz Using the Buzz/Viral/Buzz Sequence

Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as […]

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Bloggers as Video Ads Endorsers – Commensal and “60 blogueurs Québécois en 60 secondes”

I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The […]

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