From the category archives:
Every time you navigate on a website, you have an objective, even when you think you don’t have one. In this Web 3.0 era (the information comes to you before you need to search for it), based on your navigation, simple algorithms can easily identify you as being either in a searching mode or in [...]
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How many times do we hear a new web analyst in an organization ask the following question: Why don’t stakeholders care about my numbers? One of the main reasons why stakeholders in the organization don’t use your numbers to drive their decisions is because they don’t see the utility of doing so. Before you were [...]
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Two weeks ago, I came back from a trip to Gaspésie which was a really appreciated (and needed) rest. However, even though I didn’t travel much this summer, in visiting Norway, Quebec City and Gaspésie, I drove a lot and had the opportunity to visit many different cities and to sleep in many different hotels [...]
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This Tuesday, I attended the Montreal NewTech meeting. The topic of the night was “social change”, where four start-ups presented their projects to the 30-people audience. The last presentation by Jennifer Bell, representing the non-profit start-up VisibleGovernment.ca, was the one that caught my attention most. The whole idea behind the VisibleGovernment.ca organization made me think [...]
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Web analytics are now a necessity for nearly any type of organizations. However, selling the usefulness of a new web analytics team to other stakeholders in the organization is not necessarily an easy task. In this post, I am proposing you the ingredients of a successful web analytics kickoff meeting within a company that has [...]
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Every time I embark on an airplane, the waiting time in the airport proves to be valuable time spent exploring new venues and starting cogitating about nothing and everything, mostly things that could be related to consumption and society. I recently traveled to Norway for the Macromarketing Society Annual Conference, using KLM as my airline [...]
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