Summary of “The Art of Marketing Conference” @ Montreal

On the “super raining” Thursday September 30th, along with a delegation of more than 10 people from the RBC research Chair at HEC Montréal, I attended “the Art of Marketing” conference, an event targeted to marketing practitioners where I was a spectator to 6 best-selling presenters. However, even though I was not the target audience, […]

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Is Clotaire Rapaille Feeding or Failing Marketing?

Last week, brands’ psychoanalyst (sometimes referred as cultural anthropologist) Clotaire Rapaille was fired by the Quebec City mayor Regis Labeaume from his role as a brand management (image) consultant for the city because mainly of curriculum vitae falsifications. The news arrived more than a month after being hired to a $300,000 3-month contract to propose […]

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One of the Best Gifts for Your Future Baby is Digital and Free

Every week, like everybody around me, I am getting older, that’s nothing new and nothing really imaginative to say as a first sentence of a post. However, with communications facilitated by social media, it seems like every week I hear the news that the girlfriend of an old friend of mine will give birth to […]

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Think Twice Before Pressing the “Send” Button to Send an Email to Professor Galloway

Like most people, I look at my e-mail box several times a day and answer my emails by order of priority. I am generally efficient as I classify my emails according to methods shown in best-seller books such as the “Hamster Revolution”. However, every once in a while I receive one of these impersonal emails […]

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Reinvent Yourself – The Dan Blackburn Story

Bad events are always important opportunities to reinvent yourself or to think about what went wrong. The recession is/was a good example for many organizations. On a more personal side, this Wednesday, I dislocated my left shoulder and spent a beautiful six hours (11PM to 5AM) at the hospital waiting for this nightmare to end. […]

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Top 10 Posts on This Blog and an Overview of the Ranking Phenomenon

This super cool blog has been online for 6 months, and for this half-year life anniversary, I decided to highlight the top 10 posts on this blog based on unique pageviews. So here they are: 1. The 10 Most Hi-Tech Cities in the World 2. Canada in the Worldwide Top 3 for Internet Penetration Rate […]

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Hockey and Social Networks: The Importance of Team Members as Social Networks Assets in the NHL

For the last few days, I worked hard on the modeling of networking interactions in viral contests and with the start of the National Hockey league (NHL) season on October 1st, I thought it would be a nice idea to share my vision of how a sport, in this case hockey, is importantly influenced by […]

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