On the “super raining” Thursday September 30th, along with a delegation of more than 10 people from the RBC research Chair at HEC Montréal, I attended “the Art of Marketing” conference, an event targeted to marketing practitioners where I was a spectator to 6 best-selling presenters. However, even though I was not the target audience, [...]
Tagged as:
Andy Nulman,
army experience store,
Avinash Kaushik,
Charmin' Restrooms,
Dominos,
Jeffrey Gitomer,
Kirstie Alley,
Loads of Hope,
Max Lenderman,
Mitch Joel,
oh yes we did,
Seth Godin,
The art of marketing,
The Journey
Last week, brands’ psychoanalyst (sometimes referred as cultural anthropologist) Clotaire Rapaille was fired by the Quebec City mayor Regis Labeaume from his role as a brand management (image) consultant for the city because mainly of curriculum vitae falsifications. The news arrived more than a month after being hired to a $300,000 3-month contract to propose [...]
Tagged as:
Clotaire Rapaille,
cultural anthropology,
failing,
failure,
feeding,
Grant McCraken,
magic,
marketer,
marketing,
Personal Branding,
science
Every week, like everybody around me, I am getting older, that’s nothing new and nothing really imaginative to say as a first sentence of a post. However, with communications facilitated by social media, it seems like every week I hear the news that the girlfriend of an old friend of mine will give birth to [...]
Tagged as:
baby,
Belisle,
Brainstorming,
brand,
Erasmus,
Google,
names,
Unique
Like most people, I look at my e-mail box several times a day and answer my emails by order of priority. I am generally efficient as I classify my emails according to methods shown in best-seller books such as the “Hamster Revolution”. However, every once in a while I receive one of these impersonal emails [...]
Tagged as:
Branding,
Email,
Galloway,
New York University,
NYU,
personal,
send,
story
Bad events are always important opportunities to reinvent yourself or to think about what went wrong. The recession is/was a good example for many organizations. On a more personal side, this Wednesday, I dislocated my left shoulder and spent a beautiful six hours (11PM to 5AM) at the hospital waiting for this nightmare to end. [...]
Tagged as:
10000 hours,
career change,
Dan Blackburn,
ESPN,
Goldman Sachs,
Gord Kluzak,
injuries,
NHL,
Personal Branding,
popularity,
shoulder dislocation
This super cool blog has been online for 6 months, and for this half-year life anniversary, I decided to highlight the top 10 posts on this blog based on unique pageviews. So here they are: 1. The 10 Most Hi-Tech Cities in the World 2. Canada in the Worldwide Top 3 for Internet Penetration Rate [...]
Tagged as:
copywriting,
memory activation,
Psychology,
Ranking,
top 10
For the last few days, I worked hard on the modeling of networking interactions in viral contests and with the start of the National Hockey league (NHL) season on October 1st, I thought it would be a nice idea to share my vision of how a sport, in this case hockey, is importantly influenced by [...]
Tagged as:
assets,
Brian Burke,
Brian Gionta,
connections,
Francois Allaire,
Hockey,
Jonas Gustavsson,
NHL,
Rickard Wallin,
Scott Gomez,
season,
Social Networks