The “Mr and Mrs Incredible” Disneyland Paris Campaign – My Two Cents

In this holiday season, the year is almost over and most of us are running like crazy to wrap up our work in time and to buy some gifts for our siblings and friends. Last week, the buzzword that stuck to my head was “Groupon” which finally landed to Montreal. In the meantime, I ate […]

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Story of my First Scientific Publication – Four Years Later

Since the publication process is always a hard thing, I must share the fact that, yes, I finally have my first scientific publication, so here is the reference to my first publication: Bélisle, Jean-François and H. Onur Bodur (2010), “Avatars as Information: Perception of Consumers Based on Their Avatars in Virtual Worlds.” Psychology & Marketing, […]

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Bloggers as Video Ads Endorsers – Commensal and “60 blogueurs Québécois en 60 secondes”

I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The […]

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Twestival Local 2009 – The Social Web Do Care

On February 12th 2009, the first Twestival event was held simultaneously in 202 cities around the globe and helped to raise more than $US 250,000 which gives the opportunity to offer drinkable water through well drilling for those who needed the most in Ethiopia (See video below). As a follow-up to this successful fundraising event, […]

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Is Twitter the Next Big Thing or the Next MySpace?

Is Twitter the next big thing or is it the next MySpace? And what about Facebook and Google? These are interesting questions managers keep asking themselves. I was reading earlier this week an article published in Business Week on how Twitter has made the real-time web an important issue on the Internet and how it […]

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Fighting for the Web Supremacy: How Will Google Wave Suffer From Switching Costs and Lock-in Against Facebook?

Facebook and Google are probably the two hottest companies that come to anyone’s mind when chit-chatting about the Internet. Thus, according to Quantcast statistics, Google is the website that is the most visited by Americans while Facebook comes fourth. However, when it comes to social networking (SNs) websites, anyone will tell you that Facebook is […]

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“Pork and Beans” by Weezer and the 27 YouTube All-Stars: Still Growing One Year After

Andy Warhol’s famous quote “in the future everyone will be world-famous for 15 minutes” (for more Andy Warhol’s art at Artsy) have become true for some of us in this Web 2.0 era (even 3.0 or 4.0) due mostly to the existence of video sharing websites such as YouTube, Metacafe and Dailymotion. These websites have […]

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18 Roles of a Successful Brand Community – How Many Employee(s) Should You Hire?

In an interesting post published in French, my friend Julie Lemonde – inspired by Boston University Professor Susan Fournier’s article published in Harvard Business Review coauthored with practioner Lara Lee – describes the 7 basic principles related to how to build a successful brand community. Frankly, I recommend both readings since they are: (1) well-written, […]

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