From the category archives:
by Jean-Francois Belisle on December 7, 2010
in Online Marketing Campaigns,Online Strategies,Social Media
In this holiday season, the year is almost over and most of us are running like crazy to wrap up our work in time and to buy some gifts for our siblings and friends. Last week, the buzzword that stuck to my head was “Groupon” which finally landed to Montreal. In the meantime, I ate [...]
Tagged as: 2010, amusement park, brand awareness, creativity, Disneyland Paris, Facebook connect, Groupon, Kent Brockman, marketing campaign, Mr Incredible, outcomes, rollercoaster, they are landing, Tickets
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by Jean-Francois Belisle on August 13, 2010
Since the publication process is always a hard thing, I must share the fact that, yes, I finally have my first scientific publication, so here is the reference to my first publication: Bélisle, Jean-François and H. Onur Bodur (2010), “Avatars as Information: Perception of Consumers Based on Their Avatars in Virtual Worlds.” Psychology & Marketing, [...]
Tagged as: Avatars as Information: Perception of Consumers Based on Their Avatars in Virtual Worlds, Concordia University, HEC Montréal, jean-Francois Belisle, master degree, McGill University, psychology & marketing, Publication, story
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by Jean-Francois Belisle on November 13, 2009
in Innovation,Online Advertising,Online Marketing Campaigns,Online Marketing Trends,Online Strategies,Social Media,Videos
I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The [...]
Tagged as: 60 blogueurs en 60 secondes, ad, attractiveness, blogger, Commensal, credibility, expertise, honesty, oscar wilde, video
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by Jean-Francois Belisle on September 7, 2009
On February 12th 2009, the first Twestival event was held simultaneously in 202 cities around the globe and helped to raise more than $US 250,000 which gives the opportunity to offer drinkable water through well drilling for those who needed the most in Ethiopia (See video below). As a follow-up to this successful fundraising event, [...]
Tagged as: Cause, Charity, fundraising, Godin, Head & hands, Montreal, social, Twestival Local, youth
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by Jean-Francois Belisle on August 21, 2009
Is Twitter the next big thing or is it the next MySpace? And what about Facebook and Google? These are interesting questions managers keep asking themselves. I was reading earlier this week an article published in Business Week on how Twitter has made the real-time web an important issue on the Internet and how it [...]
Tagged as: babbles, competition, Facebook, fandom, Google Wave, MySpace, real-time web, reliability, Second Life, spam, Twitter
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by Jean-Francois Belisle on August 14, 2009
in Online Marketing Trends,Social Media,Social Networks,Technology and Society
Facebook and Google are probably the two hottest companies that come to anyone’s mind when chit-chatting about the Internet. Thus, according to Quantcast statistics, Google is the website that is the most visited by Americans while Facebook comes fourth. However, when it comes to social networking (SNs) websites, anyone will tell you that Facebook is [...]
Tagged as: Facebook, features, First mover advantage, Google, Google Caffeine, Google Wave, Hal Varian, lock in, microblogging, Social Network, switching costs
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by Jean-Francois Belisle on June 30, 2009
in Entertainment,Music,Online Marketing Trends,Social Media,Videos
Andy Warhol’s famous quote “in the future everyone will be world-famous for 15 minutes” have become true for some of us in this Web 2.0 era (even 3.0 or 4.0) due mostly to the existence of video sharing websites such as YouTube, Metacafe and Dailymotion. These websites have given the opportunity to anyone on the [...]
Tagged as: All-Stars, Evolution of Dance, Kicesie, Miss South Carolina, Numa Numa, Pachelbel Canon, Pork and Beans, Weezer, YouTube
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by Jean-Francois Belisle on May 28, 2009
In an interesting post published in French, my friend Julie Lemonde – inspired by Boston University Professor Susan Fournier’s article published in Harvard Business Review coauthored with practioner Lara Lee – describes the 7 basic principles related to how to build a successful brand community. Frankly, I recommend both readings since they are: (1) well-written, [...]
Tagged as: Brand community, community, employee, employment, leader, principles, Seth Godin, strategies, successful
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