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Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]

Tagged as: Bee Boys, Buzz, campaigns, creation process, Häagen-Dazs, marketing, ROI, Sequence, spreading, Videos, Viral

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