My Top 10 Super Bowl Commercials for 2011

I know the Super Bowl XLV is over since more than a full week and most of you must have been thinking in the last few days about the Valentine’s day or the Arcade Fire Grammy Award instead! I spent the last week grading some MBA projects so I was on a grading/rating mode and […]

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Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry History

PG-13 – Parents Strongly Cautioned – Some material may be inappropriate for children under 13 – Strangely, one of the buzzword of the moment in marketing is the word “buzz”, it seems like every organization wants to create some buzz, but many of these organizations fail to do so when it comes to create what […]

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Launching a Successful Online Marketing Campaign for Buzzing the Buzz Using the Buzz/Viral/Buzz Sequence

Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as […]

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Bloggers as Video Ads Endorsers – Commensal and “60 blogueurs Québécois en 60 secondes”

I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The […]

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“Pork and Beans” by Weezer and the 27 YouTube All-Stars: Still Growing One Year After

Andy Warhol’s famous quote “in the future everyone will be world-famous for 15 minutes” (for more Andy Warhol’s art at Artsy) have become true for some of us in this Web 2.0 era (even 3.0 or 4.0) due mostly to the existence of video sharing websites such as YouTube, Metacafe and Dailymotion. These websites have […]

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