My Publications

Manuscript under review

(1) Bélisle, Jean-François and H. Onur Bodur. “Avatars as Information: Perception of Consumers Based on Their Avatars in Virtual Worlds.” Conditionnally accepted in Psychology & Marketing. (available soon)

Book Chapter

(1) Bélisle, Jean-François (2007). “Perception in Virtual Worlds: Personality Impressions Based on Avatars in Second Life”, M.Sc. Thesis. HEC Montréal, Montréal, Canada. (Click here)

Professional Publication

(1) Bélisle, Jean-François, Germain Belzile, and Robert Gagné (2005), “La Concurrence Entre Les Écoles: Un Bilan Des Expériences Étrangères,” Le Point de l’Institut Économique de Montréal, October, 36p. (Click here)

Refereed Proceedings

(1) Bélisle, Jean-François, Sylvain Sauvé, and Sylvain Sénécal (2009), “Measuring Service Quality of Government Websites: The Development and Validation of the Electronic Governmental Service Quality (E-GovServqual) Scale,” in 34th Annual Macromarketing Seminar, ed. Andreas Falkenberg, and Terrence H. Witkowski, Kristiansand, Norway: Macromarketing Society, 220-221.

(2) Bélisle, Jean-François, Lionel Bohbot, and Sylvain Sénécal (2009), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth?” in SCP Winter 2009 Conference, ed. Alexander Chernev, Michal Herzenstein and Shailendra Pratap Jain, San Diego, CA: Society for Consumer Psychology (APA), 59-60.

(3) Bélisle, Jean-François, Lionel Bohbot, and Sylvain Sénécal (2008), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Recommendation Source and Comments of Others on Consumers’ Attitudes,” in Trust and Management, Aix-en-Provence, France, 6.

(4) Bélisle, Jean-François, H. Onur Bodur, and Jacques Nantel (2008), “Is Your Avatar’s Personality Representative of Your Own Personality? An Investigation of the Virtual World Second Life,” in 27th Annual Advertising and Consumer Psychology Conference: Virtual Social Identity and Consumer Behavior, ed. Natalie T. Wood and Michael R. Solomon, Philadelphia, PA: American Psychological Association (APA), 16.

(5) Bélisle, Jean-François and H. Onur Bodur (2008), “Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars,” in SCP Winter 2008 Conference, ed. Maria Cronley and Dhananjay Navakankupparm, New Orleans, LA: Society for Consumer Psychology (APA), 29.

(6) Bélisle, Jean-François, H. Onur Bodur, and Jacques Nantel (2008), “Perception in Virtual Worlds: Personality Impressions Based on Avatars in the Virtual World Second Life,” in SPSP 2008 Annual Meeting, Albuquerque, NM: Society for Personality and Social Psychology (APA), 339.

Conference Presentations

(1) Bélisle, Jean-François, Sylvain Sauvé, and Sylvain Sénécal (2009), “Measuring Service Quality of Government Websites: The Development and Validation of the Electronic Governmental Service Quality (E-GovServqual) Scale,” in 34th Annual Macromarketing Seminar, Kristiansand, Norway.

(2) Bélisle, Jean-François, Lionel Bohbot, and Sylvain Sénécal (2009), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Information Source and Comments of Others on Consumers’ Attitudes” in SCP Winter 2009 Conference, San Diego, CA.

(3) Bélisle, Jean-François, H. Onur Bodur, and Jacques Nantel (2008), “Who Is the User Behind This Avatar? Understanding Personality Impressions’ Formation in Virtual Environments Based on Users’ Avatars,” in 2008 Minds and Societies Conference, Montreal, Canada.

(4) Bélisle, Jean-François, Lionel Bohbot, and Sylvain Sénécal (2008), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Recommendation Source and Comments of Others on Consumers’ Attitudes,” in Trust and Management, Aix-en-Provence, France.

(5) Bélisle, Jean-François, H. Onur Bodur, and Jacques Nantel (2008), “Is Your Avatar’s Personality Representative of Your Own Personality? An Investigation of the Virtual World Second Life,” in 27th Annual Advertising and Consumer Psychology Conference: Virtual Social Identity and Consumer Behavior, Philadelphia, PA.

(6) Bélisle, Jean-François, Lionel Bohbot, and Sylvain Sénécal (2008), “How the Source of the Blog and Comments of Other Consumers on the Blog Influence Consumers Attitude and Intentions,” in Second Student Conference on Research in Business, Montreal, Canada.

(7) Bélisle, Jean-François and H. Onur Bodur (2008), “Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars,” in SCP Winter 2008 Conference, New Orleans, LA.

(8) Bélisle, Jean-François, H. Onur Bodur, and Jacques Nantel (2008), “Perception in Virtual Worlds: Personality Impressions Based on Avatars in the Virtual World Second Life,” in SPSP 2008 Annual Meeting, Albuquerque, NM.

(9) Bélisle, Jean-François (2007), “The Effects of Mood, Involvement and Avatar Representation on Website Shopping Intentions,” in First Student Conference on Research in Business, Montreal, Canada.