Story of my First Scientific Publication – Four Years Later

Since the publication process is always a hard thing, I must share the fact that, yes, I finally have my first scientific publication, so here is the reference to my first publication: Bélisle, Jean-François and H. Onur Bodur (2010), “Avatars as Information: Perception of Consumers Based on Their Avatars in Virtual Worlds.” Psychology & Marketing, […]

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The Art of Being Perceived as an Innovative Mind in Marketing

In many organizations you will find employees that are perceived as “innovative minds”. They are generally the ones who come with the brilliant ideas and trendy cool concepts that no one else in the organization have thought about. The first time you met these employees, you generally wonder how they do to be so innovative. […]

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