Posts tagged as:

Seth Godin

Canada’s marketing & innovation conference: 6 bestselling authors in Montreal in September

by Jean-Francois Belisle on July 29, 2010

in Announcement, Events

I must admit that this post is way much “shorter” and less “controversial” than my last one entitled: “Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry History“, but it may be as informative to some of you, especially if you’re interested in [...]

Tagged as: Andy Nulman, Avinash Kaushik, Canada, conference, innovative, Jeffrey Gitomer, Max Lenderman, Mitch Joel, September 30th, Seth Godin

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Demystifying Viral Marketing – 7 Myths of Viral Marketing Campaigns

by Jean-Francois Belisle on June 25, 2009

in Email Marketing, Online Marketing Campaigns, Online Strategies, Web Analytics

“Viral marketing” – referred to as “online word-of-mouth marketing” – can be considered a buzzword in most organizations when it comes to e-marketing strategies, as many organizations want to launch a viral marketing campaign. However, few organizations are conducting state-of-the-art viral marketing campaigns and few of them are really aware of the myths surrounding this [...]

Tagged as: e-mail marketing, incentives, marketing campaign, myths, Seth Godin, Social Networks, Viral marketing, word-of-mouth

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18 Roles of a Successful Brand Community – How Many Employee(s) Should You Hire?

by Jean-Francois Belisle on May 28, 2009

in Online Communities, Online Strategies, Social Media

In an interesting post published in French, my friend Julie Lemonde – inspired by Boston University Professor Susan Fournier’s article published in Harvard Business Review coauthored with practioner Lara Lee – describes the 7 basic principles related to how to build a successful brand community. Frankly, I recommend both readings since they are: (1) well-written, [...]

Tagged as: Brand community, community, employee, employment, leader, principles, Seth Godin, strategies, successful

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