Summary of “The Art of Marketing Conference” @ Montreal

On the “super raining” Thursday September 30th, along with a delegation of more than 10 people from the RBC research Chair at HEC Montréal, I attended “the Art of Marketing” conference, an event targeted to marketing practitioners where I was a spectator to 6 best-selling presenters. However, even though I was not the target audience, […]

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Canada’s marketing & innovation conference: 6 bestselling authors in Montreal in September

I must admit that this post is way much “shorter” and less “controversial” than my last one entitled: “Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry History“, but it may be as informative to some of you, especially if you’re interested in […]

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Demystifying Viral Marketing – 7 Myths of Viral Marketing Campaigns

“Viral marketing” – referred to as “online word-of-mouth marketing” – can be considered a buzzword in most organizations when it comes to e-marketing strategies, as many organizations want to launch a viral marketing campaign. However, few organizations are conducting state-of-the-art viral marketing campaigns and few of them are really aware of the myths surrounding this […]

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18 Roles of a Successful Brand Community – How Many Employee(s) Should You Hire?

In an interesting post published in French, my friend Julie Lemonde – inspired by Boston University Professor Susan Fournier’s article published in Harvard Business Review coauthored with practioner Lara Lee – describes the 7 basic principles related to how to build a successful brand community. Frankly, I recommend both readings since they are: (1) well-written, […]

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