Jean-Francois Belisle, M.Sc. – More Information About Me

Jean-Francois Belisle is a Partner (Manager) in the Consumer Intelligence (CI) Department at LoyaltyOne (a division of Alliance Data) working for the Air Miles Reward Program (AMRP) at the Montreal Office.

Jean-Francois Belisle

Over the past 7 years, he has successfully used his expertise in:

► Management (account management, team management, mentoring, innovation management, class management);
► Consumer intelligence (loyalty marketing, segmentation, customer relationship management (CRM), data mining);
► Strategic marketing (marketing mix optimization, loyalty, strategic decision making);
► Marketing research (segmentation, experimental design);
► Advanced statistical methods (time series analysis, Bayesian statistics);
► Online marketing (strategic planning, web analytics, online brand monitoring).

Prior to his role at LoyaltyOne, Jean-Francois Belisle has been:

► A consultant in CRM, Database Marketing and Web Analytics;
► A lecturer in Strategic Marketing and a founder of the Electronic Marketing course at HEC Montréal;
► A consultant & researcher at the RBC Research Chair of E-Commerce at HEC Montréal;

For additional professional information, you may also want to visit Jean-Francois Belisle LinkedIn account or Viadeo Account.

Consulting Experience

During the past few years, Jean-Francois Belisle has conducted multiple consulting projects. Here is a sample of corporations for which he did consulting:

Large and international corporations (sample)
Procter & Gamble
Bell
Astral Media
Sopexa

Public sector (sample)
Government of Quebec
CHU Sainte-Justine
FTQ
Quebec’s Casinos

For more about Jean-Francois Belisle consulting experience, feel free to visit Jean-Francois Belisle consulting section.

Top Managerial Competencies

Here is a list of Jean-Francois Belisle top managerial competencies:

► Experience in managing teams of technical and creative individuals.
► Out-of-the-box thinker and manager with a scientific twist.
► Big Picture manager who knows and understands the details.
► Profit and incentive-oriented individual.
► Ability to communicate complex concepts to all types of audiences.

Top Technical Competencies and Software

Jean-Francois Belisle can also efficiently manage teams of analysts that are using multiple consumer intelligence methods and software. Here is a sample.

Methods:
► Database marketing CRM programs (CRM & Segmentation, Market Basket Analysis).
► Data Mining (i.e. Predictive Analysis & Classification Methods (Neural Nets, SVM, Regression Trees, etc…),
► Advanced Marketing Research Methods (Bayesian Statistics, MCMC Methods, EFA, CFA).
► Online Strategic Marketing (Web Analytics, Social Media Monitoring).

Math & Stats Software:
► SAS (+ SAS Enterprise Miner & SAS Enterprise Guide)
► R
► Rattle
► SPSS
► OpenBugs and WinBUGS
► HLM
► Amos
► LISREL
► EQS
► C/C++
► SQL
► MATLAB
► Stata
► ArcGIS

Web & Design Software:
► Google Analytics (GA)
► WordPress (blogging)
► FireFTP
► Frontpage
► Dreamweaver
► Avid (editing)

Utility Software:
► Office suite (including my buddy Access)
► EndNote

Databases in marketing:
► Business Source Complete
► Factiva
► Euromonitor
► Global Market Information database
► Marketline
► PMB
► StatCan

Educational background

► Ph.D. studies in Marketing & Computational Statistics – McGill University
► Award of Achievement in Web Analytics – University of British Columbia
► Master’s Degree (M.Sc.) in Marketing – HEC Montréal
► Bachelor in Economics (B.Sc.) – Université de Montréal
► Diploma of College Studies (DCS) – Collège de Bois-de-Boulogne

Affiliations

Jean-Francois Belisle is a member of multiple professional associations such as:
Association des Professionnels de la Communication et du Marketing (APCM)
Relationship Marketing Association (RMA)
American Marketing Association (AMA)
Web Analytics Association (WAA).

Jean-Francois Belisle is also a member of academic organizations such as:
Institute for Operations Research and the Management Sciences (INFORMS)
American Statistical Association (ASA)
International Society for Bayesian Analysis (ISBA)

Objective of this website

Overall, the purpose of this website is threefold:
► To offer a biweekly blog to expose and challenge you with thoughts integrating cutting edge practical and theoretical concepts concerning new trends in business and marketing in a connected world, especially related to loyalty and retailing.
► To expose you to my expertise and also to useful links in my areas of expertise (see the Jean-Francois Belisle Useful Links section (In development)).
► To network with practitioners, academics and enthusiasts from around the world, from Montreal to Shanghai, with a stopover at Amsterdam.

Ethics & Point of View

Note that the views expressed in this website are the ones of Jean-Francois Belisle, they have not been reviewed or approved by LoyaltyOne or Alliance Data.

Other blogging contributions

► Professional blogger at Association des Professionnels de la Communication et du Marketing (APCM) marketing blog.

Links to Jean-Francois Belisle contributions

Jean-Francois Belisle – Consulting
Jean-Francois Belisle – Publications
Jean-Francois Belisle – Contact Information
► Jean-Francois Belisle – Curriculum Vitae (Ask Jean-Francois Belisle via email)

More and more …

If you have questions, comments or suggestions, feel free to contact Jean-Francois Belisle in English or in French via email. You can also connect to Jean-Francois on Linkedin, Viadeo and on Twitter.

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