Who Is Jean-Francois Belisle?

Jean-Francois Belisle is a third year Ph.D. student in Marketing at McGill University, with a minor in Mathematics (Statistics). He is also an expert in both online and traditional strategic marketing as well as in innovation management. Furthermore, in the last few years Jean-Francois Belisle has been:

• A lecturer in Strategic Marketing and in E-Marketing at HEC Montréal;
• A researcher at the RBC Research Chair of E-Commerce at HEC Montréal;
• A research assistant at McGill University;
• A teaching assistant at McGill University;
• A consultant in online and traditional strategic marketing;
• A professional blogger at Association des Professionnels de la Communication et du Marketing (APCM) interactive marketing blog.

Research Interests

Jean-Francois Belisle research interests evolve around the following areas:

Substantive: Internet Marketing, Product Development & Positioning in Competitive Markets, Buzz Marketing & Social Media, Diffusion Processes.

Methodological: Bayesian Statistics, Modern Variables (Features) Selection, Measurement and Factor Analysis, Structural Equation Modeling (SEM).

Academic background

Jean-Francois Belisle owns a Bachelor’s Degree (B.Sc.) in Economics from Université de Montréal, a Master’s Degree (M.Sc.) in Marketing from HEC Montréal, and an Award of Achievement in Web Analytics from the University of British Columbia.

Affiliations

Jean-Francois Belisle is a member of academic organizations such as the Institute for Operations Research and the Management Sciences (INFORMS), the American Statistical Association (ASA), the American Marketing Association (AMA) and the Academy of Management (AOM). He is also a member of multiple professional associations such as the Association des Professionnels de la Communication et du Marketing (APCM), the Relationship Marketing Association (RMA), and the Web Analytics Association (WAA).

Consulting Experience

During the past few years, Jean-Francois Belisle has conducted consulting projects for large and international corporations (Procter & Gamble, Bell, Astral Media, and Sopexa), as well as in the public sector (Government of Quebec, CHU Sainte-Justine, Solidarity Fund QFL).

Objective of this blog

The purpose of this blog is to expose and challenge you with thoughts integrating cutting edge practical and theoretical concepts concerning strategic marketing and innovation management.

Links to my contributions

My Academic Curriculum Vitae (click here)
My Education (click here)
My Publications (click here)
Courses I’m Teaching (click here)
My Contact Information (click here)

More and more …

If you have questions, comments or suggestions, feel free to contact Jean-Francois Belisle in English or in French via email. You can also connect to Jean-Francois on Linkedin and on Twitter.