Jean-Francois Belisle, M.Sc. – More Information About Me

Jean-Francois Belisle is a Partner (Manager) in the Consumer Intelligence (CI) Department at LoyaltyOne (a division of Alliance Data) working for the Air Miles Reward Program (AMRP) at the Montreal Office.

Over the past 7 years, he has successfully used his expertise in:

► Management (account management, team management, mentoring, innovation management, class management);
► Consumer intelligence (loyalty marketing, segmentation, customer relationship management (CRM), data mining);
► Strategic marketing (marketing mix optimization, loyalty, strategic decision making);
► Marketing research (segmentation, experimental design);
► Advanced statistical methods (time series analysis, Bayesian statistics);
► Online marketing (strategic planning, web analytics, online brand monitoring).

Prior to his role at LoyaltyOne, Jean-Francois Belisle has been:

► A consultant in CRM, Database Marketing and Web Analytics;
► A lecturer in Strategic Marketing and a founder of the Electronic Marketing course at HEC Montréal;
► A consultant & researcher at the RBC Research Chair of E-Commerce at HEC Montréal;

For additional professional information, you may also want to visit Jean-Francois Belisle LinkedIn account or Viadeo Account.

Consulting Experience

During the past few years, Jean-Francois Belisle has conducted multiple consulting projects. Here is a sample of corporations for which he did consulting:

Large and international corporations (sample)
► Procter & Gamble
► Bell
► Astral Media
► Sopexa

Public sector (sample)
► Government of Quebec
► CHU Sainte-Justine
► FTQ
► Quebec’s Casinos

For more about Jean-Francois Belisle consulting experience, feel free to visit Jean-Francois Belisle consulting section.

Top Managerial Competencies

Here is a list of Jean-Francois Belisle top managerial competencies:

► Experience in managing teams of technical and creative individuals.
► Out-of-the-box thinker and manager with a scientific twist.
► Big Picture manager who knows and understands the details.
► Profit and incentive-oriented individual.
► Ability to communicate complex concepts to all types of audiences.

Top Technical Competencies and Software

Jean-Francois Belisle can also efficiently manage teams of analysts that are using multiple consumer intelligence methods and software. Here is a sample.

Methods:
► Database marketing CRM programs (CRM & Segmentation, Market Basket Analysis).
► Data Mining (i.e. Predictive Analysis & Classification Methods (Neural Nets, SVM, Regression Trees, etc…),
► Advanced Marketing Research Methods (Bayesian Statistics, MCMC Methods, EFA, CFA).
► Online Strategic Marketing (Web Analytics, Social Media Monitoring).

Math & Stats Software:
► SAS (+ SAS Enterprise Miner & SAS Enterprise Guide)
► R
► Rattle
► SPSS
► OpenBugs and WinBUGS
► HLM
► Amos
► LISREL
► EQS
► C/C++
► SQL
► MATLAB
► Stata
► ArcGIS

Web & Design Software:
► Google Analytics (GA)
► WordPress (blogging)
► FireFTP
► Frontpage
► Dreamweaver
► Avid (editing)

Utility Software:
► Office suite (including my buddy Access)
► EndNote

Databases in marketing:
► Business Source Complete
► Factiva
► Euromonitor
► Global Market Information database
► Marketline
► PMB
► StatCan

Educational background

► Ph.D. studies in Marketing & Computational Statistics – McGill University
► Award of Achievement in Web Analytics – University of British Columbia
► Master’s Degree (M.Sc.) in Marketing – HEC Montréal
► Bachelor in Economics (B.Sc.) – Université de Montréal
► Diploma of College Studies (DCS) – Collège de Bois-de-Boulogne

Affiliations

Jean-Francois Belisle is a member of multiple professional associations such as:
► Association des Professionnels de la Communication et du Marketing (APCM)
► Relationship Marketing Association (RMA)
► American Marketing Association (AMA)
► Web Analytics Association (WAA).

Jean-Francois Belisle is also a member of academic organizations such as:
► Institute for Operations Research and the Management Sciences (INFORMS)
► American Statistical Association (ASA)
► International Society for Bayesian Analysis (ISBA)

Objective of this website

Overall, the purpose of this website is threefold:
► To offer a biweekly blog to expose and challenge you with thoughts integrating cutting edge practical and theoretical concepts concerning new trends in business and marketing in a connected world, especially related to loyalty and retailing.
► To expose you to my expertise and also to useful links in my areas of expertise (see the Jean-Francois Belisle Useful Links section (In development)).
► To network with practitioners, academics and enthusiasts from around the world, from Montreal to Shanghai, with a stopover at Amsterdam.

Ethics & Point of View

Note that the views expressed in this website are the ones of Jean-Francois Belisle, they have not been reviewed or approved by LoyaltyOne or Alliance Data.

Other blogging contributions

► Professional blogger at Association des Professionnels de la Communication et du Marketing (APCM) marketing blog.

Links to Jean-Francois Belisle contributions

► Jean-Francois Belisle – Consulting
► Jean-Francois Belisle – Publications
► Jean-Francois Belisle – Contact Information
► Jean-Francois Belisle – Curriculum Vitae (Ask Jean-Francois Belisle via email)

More and more …

If you have questions, comments or suggestions, feel free to contact Jean-Francois Belisle in English or in French via email. You can also connect to Jean-Francois on Linkedin, Viadeo and on Twitter.

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