Category «Towards Artificial Intelligence»

What is Big Data? From Bytes to Petabytes

This post is the first of a series of posts related to Big Data, since I thought it was worth going in-depth with this topic. Big Data is a big word, a big buzzword, some might even call it big bullshit, since many components revolving around Big Data, and especially the ones on the analytics/methodology …

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An Introduction to Data Mining for Marketing and Business Intelligence

I spent the last few weeks digging deeper into time series-related methods and data mining methods. For this post, I have decided to write a broad introduction related to the latter (data mining), since it may look more practical and also trendier than time-series (but watch out with the emergence of Particle Filtering and other …

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Three Types of Convergence – Is the Future Friendly?

Convergence, convergence and convergence, but what the heck are you talking about? Convergence can take many forms and since it is a buzzword for managers – along with words such as “viral”, “word-of-mouth”, “social media”, “sustainability” or “economic crisis” – there are still many individuals that have difficulties to define what convergence really is. According …

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The Intelligent In-Store Displays Are Watching You

The famous expression “Big Brother is watching you”, directly taken from George Orwell’s visionary book entitled 1984, written in 1948 and published in 1949, hits the field of marketing one more time. And this time, in-store advertisers are the “evil” marketers involved. In this way, in-store advertisers have started to use facial recognition software incorporated …

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