One of the Best Gifts for Your Future Baby is Digital and Free

Every week, like everybody around me, I am getting older, that’s nothing new and nothing really imaginative to say as a first sentence of a post. However, with communications facilitated by social media, it seems like every week I hear the news that the girlfriend of an old friend of mine will give birth to a beautiful 9 pounds baby. Each of these times, I feel much older than only a week older since this situation is not part of my everyday life for the moment.

However, for any new parents, besides all the joy, the gifts and the baby showers which come with the newborn, there is also the hard task of choosing the baby name. And personally, how many times do you hear your friends saying the name of their baby, and you just tell yourself: “that’s so common” or “that’s so awful”! Most of the time, you stay polite and once arrived back home you have a short discussion with either your girlfriend, boyfriend, wife, husband, dog or cat, about how the new baby’s name sounds so ugly to your ears and how the parents did a poor job of choosing the “right” name. On my side, when talking about a newborn name, as an online marketing “freak”, all types of different digitally-oriented questions popped-up to my head:

1. Is he already on Facebook?
2. What do we say about this newborn on Google?
3. Is he already tweeting?
4. With who is he/she already connected to? To celebrities or to all-star burglars?
5. Is his/her full name short enough to be typed in a tweet?
6. Is his/her name easy to recall for his/her future portfolio “URL”? Is this URL still available?

Little kids having fun
Little kids having fun

Even if my list of questions sounds more pathetic than poetic to some of you, I personally feel that the task of choosing a name for a future baby is a hard one. On a rational perspective, it’s much more like choosing a name for a new brand, you want the name:

(1) To reflect the personality of the child (which you suppose will be aligned with yours);
(2) To be unique (nearly absent when you run a research query on Google or any social media websites, see Namechk);
(3) To be common enough (so it doesn’t sound like a new planet name and other kids with get fun of it);
(4) To be easily pronounceable (similar to point 3).

What a hell of a brainstorming task! Personally, if one name satisfies each of these conditions, I would go for it. Is my name qualifying for all of these four conditions? Not really for condition 3, simply “Google” me with “Jean-Francois Belisle” and you will find out that I’m not only what I claim to be in my “Who is Jean-Francois Belisle?” page, I am also a University Professor in Latin America History at University of Ottawa, the director of the “Association des Galeries d’Arts”. Oh, I forget, I am also an author who wrote the books “Town House, Country House: Recollections of a Quebec Childhood“ in 1990, “Annie-la-rousse” in 1991, and the testosterone-packed book entitled “Parler en male” in 1999.


In conclusion, it seems like I am either positioning myself to be invited to one of these baby names brainstorming sessions or either to be kicked out from all these festivities due to my digitally-oriented point of view. But anyway, any additional thoughts on the topic? And what would my life had been if my name was Erasmus Belisle?

Jean-François Belisle

Erasmus de Rotterdam, since I thought a picture of Erasmus would be interesting here
Erasmus de Rotterdam, since I thought a picture of Erasmus would be interesting here

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Reinvent Yourself – The Dan Blackburn Story

Bad events are always important opportunities to reinvent yourself or to think about what went wrong. The recession is/was a good example for many organizations. On a more personal side, this Wednesday, I dislocated my left shoulder and spent a beautiful six hours (11PM to 5AM) at the hospital waiting for this nightmare to end. I was playing hockey as a goaltender when I fell on my left shoulder; a second shoulder dislocation in the last five years. Everything’s not lost, at least I am not a professional goaltender, this is not my career, God bless.

The Dan Blackburn story

This injury leads me to the story of Dan Blackburn. Dan Blackburn was a young goaltender born in Montréal in 1983, who was named in 2001 the Canadian Hockey League’s (CHL; which includes QMJHL, OHL and WHL) most valuable player. The same year, he was drafted by the New York Rangers in the first round (10th overall) of the 2001 National Hockey League (NHL) Entry Draft. Blackburn made the New York Rangers team in 2001-2002 and became the third youngest goalie to win a NHL game. Unfortunately, two years later, Blackburn missed the entire 2003–04 NHL season due to a serious nerve injury to his left shoulder sustained just before training camp. He had nerve exploration surgery on March 31, 2004 and as his injury rendered him incapable of rotating his glove hand, Blackburn was forced to retired in 2005, at the age of 22. Afterwards, Blackburn enrolled at Arizona State University and became a manager of business development for the Goaltender Development Institute and now loves his new role. Even though Blackburn had to retire prematurely, his passion for hockey and knowledge of the game allowed him to continue to work in the same environment although in a totally different role. Other perhaps even more interesting examples in hockey also include former major NHL deception Gord Kluzak who ended up earning an MBA from Harvard University and having jobs as an analyst for Goldman Sachs and later on as a commentator for ESPN.

Dan Blackburn when he was with the New York Rangers
Dan Blackburn when he was with the New York Rangers

What can we learn from the Dan Blackburn story

Without wanting to make an Anthony Robbins of myself, the most important things we can learn from the Dan Blackburn/Gord Kluzak career changes are:
1. Past knowledge clearly helps in career change;
2. In terms of personal branding, being known helps to ease career switch;
3. Education brings credibility;

Past knowledge clearly helps in career change

In the case of Dan Blackburn, the knowledge he acquired as a goaltender and in hockey in general helped him to crack an organization using his past knowledge. He certainly had more than 10,000 hours of knowledge, passion and hard work under his belt. Even though he was quite raw in terms of business knowledge, he knew the industry before he stepped on the plate.

In terms of personal branding, being known helps to ease career switch

Connections are always important for future jobs; being connected with others in main social networks (Facebook, LinkedIn, Twitter) is always suggested. But being known because of positive screen presence is always an a priori edge for being hired. Olympic athletes, make yourselves visible!

Education brings credibility

I have always been a huge proponent of the argument that education brings success. Arguably, I am totally biased on this issue with four completed post-secondary degrees and another in-completion. Adding some letters on a business card like BBA or MBA is always useful and makes it easier to start many conversations.


So what do you think about the case story of Dan Blackburn? Do you know interesting examples of career changes that where really a success? Even more personal ones? Can you add a fourth point to my analysis?

Jean-Francois Belisle

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