Publications

List of scientific publications including articles in refereed journals, book chapters, professional publications, conference refereed proceedings and conference presentations.

Article in Refereed Journal (Publication)

(1) MacKalski, Robert and Jean-Francois Belisle (2015), “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem,” Journal of Brand Management, 22(4), 323–339.

(2) Belisle, Jean-Francois and H. Onur Bodur (2010), “Avatars as Information: Perception of Consumers Based on Their Avatars in Virtual Worlds,” Psychology & Marketing, 28(7), 741–765.

Psychology and Marketing - Jean-Francois Belisle

Book Chapter Publication

(1) Belisle, Jean-Francois (2007). “Perception in Virtual Worlds: Personality Impressions Based on Avatars in Second Life,” M.Sc. Thesis. HEC Montréal, Montréal, Canada.

Professional Publication

(1) Belisle, Jean-Francois, Germain Belzile, and Robert Gagné (2005), “La Concurrence Entre Les Écoles: Un Bilan Des Expériences Étrangères,” Le Point de l’Institut Économique de Montréal, October, 36p.

Refereed Proceedings

(1) Mackalski, Robert and Jean-Francois Belisle (2011), “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem,” in Administrative Sciences Association of Canada (ASAC) 2011 Conference, Montreal, Canada.

(2) Mackalski, Robert and Jean-Francois Belisle (2011), “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem,” in American Marketing Association (AMA) 2011 Summer Marketing Conference, San Francisco, CA.

(3) Bodur, H. Onur, Jean-Francois Belisle, and Danielle Mantovani Lucena Da Silva, (2010), “What Does My Avatar Say About Me? Consumer Self Presentation in Virtual Worlds” in 39th EMAC Conference, Copenhagen, Denmark.

(4) Belisle, Jean-Francois, Sylvain Sauvé, and Sylvain Sénécal (2009), “Measuring Service Quality of Government Websites: The Development and Validation of the Electronic Governmental Service Quality (E-GovServqual) Scale,” in 34th Annual Macromarketing Seminar, ed. Andreas Falkenberg, and Terrence H. Witkowski, Kristiansand, Norway: Macromarketing Society, 220-221.

(5) Belisle, Jean-Francois, Lionel Bohbot, and Sylvain Sénécal (2009), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth?” in SCP Winter 2009 Conference, ed. Alexander Chernev, Michal Herzenstein and Shailendra Pratap Jain, San Diego, CA: Society for Consumer Psychology (APA), 59-60.

(6) Belisle, Jean-Francois, Lionel Bohbot, and Sylvain Sénécal (2008), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Recommendation Source and Comments of Others on Consumers’ Attitudes,” in Trust and Management, Aix-en-Provence, France, 6.

(7) Belisle, Jean-Francois, H. Onur Bodur, and Jacques Nantel (2008), “Is Your Avatar’s Personality Representative of Your Own Personality? An Investigation of the Virtual World Second Life,” in 27th Annual Advertising and Consumer Psychology Conference: Virtual Social Identity and Consumer Behavior, ed. Natalie T. Wood and Michael R. Solomon, Philadelphia, PA: American Psychological Association (APA), 16.

(8) Belisle, Jean-Francois and H. Onur Bodur (2008), “Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars,” in SCP Winter 2008 Conference, ed. Maria Cronley and Dhananjay Navakankupparm, New Orleans, LA: Society for Consumer Psychology (APA), 29.

(9) Belisle, Jean-Francois, H. Onur Bodur, and Jacques Nantel (2008), “Perception in Virtual Worlds: Personality Impressions Based on Avatars in the Virtual World Second Life,” in SPSP 2008 Annual Meeting, Albuquerque, NM: Society for Personality and Social Psychology (APA), 339.

Conference Presentations

(1) Mackalski, Robert and Jean-Francois Belisle (2011), “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem,” in American Marketing Association (AMA) 2011 Summer Marketing Conference, San Francisco, CA.

(2) Mackalski, Robert and Jean-Francois Belisle (2011), “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem,” in Administrative Sciences Association of Canada (ASAC) 2011 Conference, Montreal, Canada.

(3) Bodur, H. Onur, Jean-Francois Belisle, and Danielle Mantovani Lucena Da Silva, (2010), “What Does My Avatar Say About Me? Consumer Self Presentation in Virtual Worlds” in 39th EMAC Conference, Copenhagen, Denmark.

(4) Belisle, Jean-Francois, and H. Onur Bodur (2010), “Les Avatars en Tant que Sources d’Informations: Perception des Utilisateurs Basée sur Leur Avatar dans les Univers Virtuels” in 78e Congrès annuel de l’ACFAS, Montreal, Canada.

(5) Belisle, Jean-Francois, Sylvain Sauvé, and Sylvain Sénécal (2009), “Measuring Service Quality of Government Websites: The Development and Validation of the Electronic Governmental Service Quality (E-GovServqual) Scale,” in 34th Annual Macromarketing Seminar, Kristiansand, Norway.

(6) Belisle, Jean-Francois, Lionel Bohbot, and Sylvain Sénécal (2009), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Information Source and Comments of Others on Consumers’ Attitudes” in SCP Winter 2009 Conference, San Diego, CA.

(7) Belisle, Jean-Francois, H. Onur Bodur, and Jacques Nantel (2008), “Who Is the User Behind This Avatar? Understanding Personality Impressions’ Formation in Virtual Environments Based on Users’ Avatars,” in 2008 Minds and Societies Conference, Montreal, Canada.

(8) Belisle, Jean-Francois, Lionel Bohbot, and Sylvain Sénécal (2008), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Recommendation Source and Comments of Others on Consumers’ Attitudes,” in Trust and Management, Aix-en-Provence, France.

(9) Belisle, Jean-Francois, H. Onur Bodur, and Jacques Nantel (2008), “Is Your Avatar’s Personality Representative of Your Own Personality? An Investigation of the Virtual World Second Life,” in 27th Annual Advertising and Consumer Psychology Conference: Virtual Social Identity and Consumer Behavior, Philadelphia, PA.

(10) Belisle, Jean-Francois, Lionel Bohbot, and Sylvain Sénécal (2008), “How the Source of the Blog and Comments of Other Consumers on the Blog Influence Consumers Attitude and Intentions,” in Second Student Conference on Research in Business, Montreal, Canada.

(11) Belisle, Jean-Francois and H. Onur Bodur (2008), “Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars,” in SCP Winter 2008 Conference, New Orleans, LA.

(12) Belisle, Jean-Francois, H. Onur Bodur, and Jacques Nantel (2008), “Perception in Virtual Worlds: Personality Impressions Based on Avatars in the Virtual World Second Life,” in SPSP 2008 Annual Meeting, Albuquerque, NM.

(13) Belisle, Jean-Francois (2007), “The Effects of Mood, Involvement and Avatar Representation on Website Shopping Intentions,” in First Student Conference on Research in Business, Montreal, Canada.