Posts tagged as:

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Capitalizing on Previously Created Buzz: The “Old Spice Man” Strikes Back

by Jean-Francois Belisle on July 16, 2010

in Entertainment, Online Advertising, Online Marketing Campaigns, Online Strategies

In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube.

The “New” Concept

The concept following-up [...]

Tagged as: 2010 ad, ad, Alyssa Milano, Ashton Kutcher, Buzz, Old Spice, Old Spice man, Top ad, Viral

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Bloggers as Video Ads Endorsers – Commensal and “60 blogueurs Québécois en 60 secondes”

by Jean-Francois Belisle on November 13, 2009

in E-Marketing Trends, Innovation, Online Advertising, Online Marketing Campaigns, Online Strategies, Social Media, Videos

I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The [...]

Tagged as: 60 blogueurs en 60 secondes, ad, attractiveness, blogger, Commensal, credibility, expertise, honesty, oscar wilde, video

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