Traveling with Air Miles in 2012

The sentence “I’ll be traveling with Air Miles in 2012” may have different meanings. However, It will become clearer what it means for me in the next few paragraphs. I know I’ve been relatively absent from the social web for the last three months, except maybe on the LinkedIn website, where I’ve been more active […]

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This Blog is 2 Years Old: Changes and Directions for the Next Year

This blog is now 2 years old and I’m happily surprised of its evolution during that period. Overall, the blog has reached an average of approximately 2150 visitors per month for the last three months. It has reached a diversified audience visiting from the United States (27%), Canada (22%), and from 127 other countries around […]

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Brand Crisis, Online Brand Monitoring, Market Structure and Analytics – The NHL Case

Each time you’re visiting a new city, a hi-tech or a non hi-tech city, if you’re a sports fan, what are you asking for before visiting the city? Your question might look like: So what is the best sports show in this city? People in New York City will tell you to attend a New […]

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Cialdini and Web Analytics – An 8-step Taxonomy for Convincing Stakeholders to use Web Analytics

How many times do we hear a new web analyst in an organization ask the following question: Why don’t stakeholders care about my numbers? One of the main reasons why stakeholders in the organization don’t use your numbers to drive their decisions is because they don’t see the utility of doing so. Before you were […]

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