Tag «Ashton Kutcher»

The World of Marketing is Changing – Three Types of Interconnected Marketing Revolutions

The right-wing is growing in popularity in the United States, Ben Ali is finally kicked out of Tunisia. Greece, Ireland, Portugal and Iceland are leaning toward bankruptcy, Fidel Castro will die soon, Duvalier is back in Haiti, and India and China are continuing to embrace capitalism. It smells change! It smells revolution! But what about …

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Capitalizing on Previously Created Buzz: The “Old Spice Man” Strikes Back

In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube. The “New” Concept The …

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