13 Strategic Marketing Thoughts related to Vacations on Route 138

Strategic Marketing thoughts and analytics are the future of business. This first sentence reflects my own opinion and is mainly written for search engines, the rest is not for machines but for you readers, :-). I have been digitally absent during the last two months to focus on my PhD dissertation, challenging strategic marketing research-related […]

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Brand Crisis, Online Brand Monitoring, Market Structure and Analytics – The NHL Case

Each time you’re visiting a new city, a hi-tech or a non hi-tech city, if you’re a sports fan, what are you asking for before visiting the city? Your question might look like: So what is the best sports show in this city? People in New York City will tell you to attend a New […]

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Think Twice Before Pressing the “Send” Button to Send an Email to Professor Galloway

Like most people, I look at my e-mail box several times a day and answer my emails by order of priority. I am generally efficient as I classify my emails according to methods shown in best-seller books such as the “Hamster Revolution”. However, every once in a while I receive one of these impersonal emails […]

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BrandMojo.org – Do You Like This Brand as Much as Others Do?

Do you know/remember websites like “Hot or not” or even “Goth or Not”. In the case of “Hot or not”, the primary goal of this website is simple; the main thing you need to do is judge whether or not someone is “hot” on a 1 to 10 scale. The concept is simple but addictive. […]

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