Posts tagged as:

Buzz

Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry History

by Jean-Francois Belisle on July 26, 2010

in Entertainment, Event Marketing, Music, Videos

PG-13 – Parents Strongly Cautioned – Some material may be inappropriate for children under 13 –
Strangely, one of the buzzword of the moment in marketing is the word “buzz”, it seems like every organization wants to create some buzz, but many of these organizations fail to do so when it comes to create what can [...]

Tagged as: Alice Cooper, attitude, Black Sabbath, Buzz, buzz-building, Guns'n'Roses, Kiss, live shows, Marilyn Manson, metal, Metallica, music industry, Nirvana, performance, Quebec City, Rammstein, Red Hot Chili Peppers, rock, Slipknot, top 10

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Capitalizing on Previously Created Buzz: The “Old Spice Man” Strikes Back

by Jean-Francois Belisle on July 16, 2010

in Entertainment, Online Advertising, Online Marketing Campaigns, Online Strategies

In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube.

The “New” Concept

The concept following-up [...]

Tagged as: 2010 ad, ad, Alyssa Milano, Ashton Kutcher, Buzz, Old Spice, Old Spice man, Top ad, Viral

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Launching a Successful Online Marketing Campaign for Buzzing the Buzz Using the Buzz/Viral/Buzz Sequence

by Jean-Francois Belisle on December 1, 2009

in Online Advertising, Online Marketing Campaigns, Online Strategies, Videos

Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]

Tagged as: Bee Boys, Buzz, campaigns, creation process, Häagen-Dazs, marketing, ROI, Sequence, spreading, Videos, Viral

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