by Jean-Francois Belisle on December 21, 2010
in Ranking
Only a few days left before meeting your relatives for the Holidays, watching some relaxing and cheesy movies about Santa Claus while eating tasty homemade food. Last stretch! To close the 2010 year, which has been a great year for the blog, a great year motivated by an increase in almost all KPIs I’m tracking, [...]
Tagged as:
BIXI,
Buzz,
Clotaire Rapaille,
Coca-Cola,
competitive,
conference,
Holidays,
marketing strategy,
mobile markets,
Music,
Professor Galloway,
Publication,
Santa Claus,
top 10
PG-13 – Parents Strongly Cautioned – Some material may be inappropriate for children under 13 – Strangely, one of the buzzword of the moment in marketing is the word “buzz”, it seems like every organization wants to create some buzz, but many of these organizations fail to do so when it comes to create what [...]
Tagged as:
Alice Cooper,
attitude,
Black Sabbath,
Buzz,
buzz-building,
Guns'n'Roses,
Kiss,
live shows,
Marilyn Manson,
metal,
Metallica,
music industry,
Nirvana,
performance,
Quebec City,
Rammstein,
Red Hot Chili Peppers,
rock,
Slipknot,
top 10
In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube. The “New” Concept The [...]
Tagged as:
2010 ad,
ad,
Alyssa Milano,
Ashton Kutcher,
Buzz,
Old Spice,
Old Spice man,
Top ad,
Viral
Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]
Tagged as:
Bee Boys,
Buzz,
campaigns,
creation process,
Häagen-Dazs,
marketing,
ROI,
Sequence,
spreading,
Videos,
Viral
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