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dalailama - JF Bélisle

Tag «dalai-lama»

From Theory to Practice – The Wisdom of Crowds, Barbie and the Montreal Canadiens

“Wisdom” is a word that sounds to anyone ears, more closely related to the Dalai Lama than to hockey fans or Barbie customers. However, I must admit that the marketing team of the Montreal Canadiens hockey team has found an interesting way to take advantage of the wisdom of its own hockey fans by effectively …

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