… Of Sexy Smoothing Curves, Useless False Alerts and Web Analytics

Web Analysts are mostly men and generally men like curves and women, so now you partially understand part of the purpose of the title, for the other portion simply read the rest of the blog post. The job of a web analyst lays in-between three fields: (1) information systems, (2) marketing, and (3) statistics. Concerning […]

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Don’t Make Users Think about Online Service Quality until the Task is Over

Every time I embark on an airplane, the waiting time in the airport proves to be valuable time spent exploring new venues and starting cogitating about nothing and everything, mostly things that could be related to consumption and society. I recently traveled to Norway for the Macromarketing Society Annual Conference, using KLM as my airline […]

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