The “Mr and Mrs Incredible” Disneyland Paris Campaign – My Two Cents

In this holiday season, the year is almost over and most of us are running like crazy to wrap up our work in time and to buy some gifts for our siblings and friends. Last week, the buzzword that stuck to my head was “Groupon” which finally landed to Montreal. In the meantime, I ate […]

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Demystifying Viral Marketing – 7 Myths of Viral Marketing Campaigns

“Viral marketing” – referred to as “online word-of-mouth marketing” – can be considered a buzzword in most organizations when it comes to e-marketing strategies, as many organizations want to launch a viral marketing campaign. However, few organizations are conducting state-of-the-art viral marketing campaigns and few of them are really aware of the myths surrounding this […]

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