This blog is now 2 years old and I’m happily surprised of its evolution during that period. Overall, the blog has reached an average of approximately 2150 visitors per month for the last three months. It has reached a diversified audience visiting from the United States (27%), Canada (22%), and from 127 other countries around [...]
Tagged as:
analytics,
Blog,
business intelligence,
Canada,
data mining,
Entertainment,
evolution,
marketing,
Statistics,
United States,
Web Analytics,
Wordpress,
WOW
by Jean-Francois Belisle on March 31, 2011
in Analytics
I spent the last few weeks digging deeper into time series-related methods and data mining methods. For this post, I have decided to write a broad introduction related to the latter (data mining), since it may look more practical and also trendier than time-series (but watch out with the emergence of Particle Filtering and other [...]
Tagged as:
business intelligence,
classification,
Criss Angel,
Data miner,
data mining,
KD nuggets,
market basket analysis,
marketing,
predictive analysis,
Rattle,
SAS miner,
software,
statistical learning,
supervised learning,
unsupervised learning
The right-wing is growing in popularity in the United States, Ben Ali is finally kicked out of Tunisia. Greece, Ireland, Portugal and Iceland are leaning toward bankruptcy, Fidel Castro will die soon, Duvalier is back in Haiti, and India and China are continuing to embrace capitalism. It smells change! It smells revolution! But what about [...]
Tagged as:
Ashton Kutcher,
brand,
Collaborative filtering,
Communication,
Jeff Bezos,
marketing,
Marketing revolutions,
Martin Lindstrom,
Paco Underhill,
Retailing experience,
Revolution,
Revolutions,
Social media,
Social media monitoring
After some über-interesting vacations across Europe, the uncorrelated 2-1 win of Netherlands over Slovakia at the 2010 World Cup, the performance of Lady Gaga at the Bell Center, and this awakening theme of “let’s move” (July 1st is the national Moving day in Quebec) floating all around me, I have decided to change the purpose [...]
Tagged as:
Academics,
Change,
diary,
Freakonomics,
integrated marketing,
marketing
Last week, brands’ psychoanalyst (sometimes referred as cultural anthropologist) Clotaire Rapaille was fired by the Quebec City mayor Regis Labeaume from his role as a brand management (image) consultant for the city because mainly of curriculum vitae falsifications. The news arrived more than a month after being hired to a $300,000 3-month contract to propose [...]
Tagged as:
Clotaire Rapaille,
cultural anthropology,
failing,
failure,
feeding,
Grant McCraken,
magic,
marketer,
marketing,
Personal Branding,
science
Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]
Tagged as:
Bee Boys,
Buzz,
campaigns,
creation process,
Häagen-Dazs,
marketing,
ROI,
Sequence,
spreading,
Videos,
Viral