Escalading New Summits With K3 Media

I’ve recently accepted a position as the new Director, Consulting Services at K3 Media. More posts, more online presence, more interactions, I promised it for 2012. I’ve promised it at the beginning of the year, I like to write and I won’t stop doing what I like the most. I’m back. I really appreciated all […]

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From Theory to Practice – The Wisdom of Crowds, Barbie and the Montreal Canadiens

“Wisdom” is a word that sounds to anyone ears, more closely related to the Dalai Lama than to hockey fans or Barbie customers. However, I must admit that the marketing team of the Montreal Canadiens hockey team has found an interesting way to take advantage of the wisdom of its own hockey fans by effectively […]

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Pointing Towards a Competitive Future for Mobile Markets in Canada?

Canada is one of the countries where consumers pay the highest mobile contract fees in the world. In short, this situation is mainly due to an oligopolistic/cartelistic structure that favors providers/retailers over consumers, which lowers competition and encourages scarcity on the supply side. The customer empowerment concept can essentially be thrown away for that particular […]

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