Tag «persuasion»

Cialdini and Web Analytics – An 8-step Taxonomy for Convincing Stakeholders to use Web Analytics

How many times do we hear a new web analyst in an organization ask the following question: Why don’t stakeholders care about my numbers? One of the main reasons why stakeholders in the organization don’t use your numbers to drive their decisions is because they don’t see the utility of doing so. Before you were …

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5 Questions You Must Answer in a Web Analytics Kickoff Meeting

Web analytics are now a necessity for nearly any type of organizations. However, selling the usefulness of a new web analytics team to other stakeholders in the organization is not necessarily an easy task. In this post, I am proposing you the ingredients of a successful web analytics kickoff meeting within a company that has …

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