Back to School and Time for Google+ (Google Plus)

Hey kids and University students, it’s time to go back to school and enjoy learning with top notch educators. And if you’re looking for a way to “waste” your time on social media (it may transfer into an “investment” in the long-run but its usually a short-term waste), there are still old social networks available […]

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13 Strategic Marketing Thoughts related to Vacations on Route 138

Strategic Marketing thoughts and analytics are the future of business. This first sentence reflects my own opinion and is mainly written for search engines, the rest is not for machines but for you readers, :-). I have been digitally absent during the last two months to focus on my PhD dissertation, challenging strategic marketing research-related […]

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Cialdini and Web Analytics – An 8-step Taxonomy for Convincing Stakeholders to use Web Analytics

How many times do we hear a new web analyst in an organization ask the following question: Why don’t stakeholders care about my numbers? One of the main reasons why stakeholders in the organization don’t use your numbers to drive their decisions is because they don’t see the utility of doing so. Before you were […]

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