Posts tagged as:

Social Network

Visitors: To Convert Them Right Away or to Make Them Comeback, That is the Question?

by Jean-Francois Belisle on February 15, 2010

in Online Strategies, Web Analytics

Two weeks ago, I attended a conference given by my friend Marc Poulin at the W3Quebec. The conference was quite interesting from a practioner’s perspective, and after his presentation, Marc and I had a discussion around the importance of either converting or creating incentives for users to come back to the website. At first glance, [...]

Tagged as: comeback, Conversion, conversion rate, Facebook, newspaper, relational, returning, Social Network, visitor, Web Analytics

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Fighting for the Web Supremacy: How Will Google Wave Suffer From Switching Costs and Lock-in Against Facebook?

by Jean-Francois Belisle on August 14, 2009

in E-Marketing Trends, Social Media, Social Networks, Technology and Society

Facebook and Google are probably the two hottest companies that come to anyone’s mind when chit-chatting about the Internet. Thus, according to Quantcast statistics, Google is the website that is the most visited by Americans while Facebook comes fourth. However, when it comes to social networking (SNs) websites, anyone will tell you that Facebook is [...]

Tagged as: Facebook, features, First mover advantage, Google, Google Caffeine, Google Wave, Hal Varian, lock in, microblogging, Social Network, switching costs

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