Hockey and Social Networks: The Importance of Team Members as Social Networks Assets in the NHL

For the last few days, I worked hard on the modeling of networking interactions in viral contests and with the start of the National Hockey league (NHL) season on October 1st, I thought it would be a nice idea to share my vision of how a sport, in this case hockey, is importantly influenced by […]

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Demystifying Viral Marketing – 7 Myths of Viral Marketing Campaigns

“Viral marketing” – referred to as “online word-of-mouth marketing” – can be considered a buzzword in most organizations when it comes to e-marketing strategies, as many organizations want to launch a viral marketing campaign. However, few organizations are conducting state-of-the-art viral marketing campaigns and few of them are really aware of the myths surrounding this […]

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