Posts tagged as:

strategies

Online Hockey Pools: Are Organizations Optimizing Their Objectives?

by Jean-Francois Belisle on May 23, 2010

in Email Marketing, Entertainment, Hockey, Online Strategies

After a month and a half of hibernation due to work overload, I am finally back. Yesterday afternoon was the 18th game the Montreal Canadiens played in this year NHL playoffs, their highest number since the memorable 1992-1993 season (18 years ago) when they won the Stanley Cup. NHL hockey playoffs, starting at the beginning [...]

Tagged as: Hockey, organizations, playoffs, pools, strategies, website

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Multichannel Tourism: 10 Questions to Answer for Customer Acquisition

by Jean-Francois Belisle on September 14, 2009

in E-Tourism, Multichannel Marketing, Online Strategies

Two weeks ago, I came back from a trip to Gaspésie which was a really appreciated (and needed) rest. However, even though I didn’t travel much this summer, in visiting Norway, Quebec City and Gaspésie, I drove a lot and had the opportunity to visit many different cities and to sleep in many different hotels [...]

Tagged as: billboard, Customer Acquisition, E-Tourism, Hotel, Marketing strategies, Motel, Multichannel Tourism, strategies, Tourism

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18 Roles of a Successful Brand Community – How Many Employee(s) Should You Hire?

by Jean-Francois Belisle on May 28, 2009

in Online Communities, Online Strategies, Social Media

In an interesting post published in French, my friend Julie Lemonde – inspired by Boston University Professor Susan Fournier’s article published in Harvard Business Review coauthored with practioner Lara Lee – describes the 7 basic principles related to how to build a successful brand community. Frankly, I recommend both readings since they are: (1) well-written, [...]

Tagged as: Brand community, community, employee, employment, leader, principles, Seth Godin, strategies, successful

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