Every time you navigate on a website, you have an objective, even when you think you don’t have one. In this Web 3.0 era (the information comes to you before you need to search for it), based on your navigation, simple algorithms can easily identify you as being either in a searching mode or in [...]
Tagged as:
Aretha Franklin,
Human-machine interaction,
negative word-of-mouth,
outdated information,
Respect,
savoir-vivre,
shipping oversea,
Time,
wasting,
website
Every time I embark on an airplane, the waiting time in the airport proves to be valuable time spent exploring new venues and starting cogitating about nothing and everything, mostly things that could be related to consumption and society. I recently traveled to Norway for the Macromarketing Society Annual Conference, using KLM as my airline [...]
Tagged as:
Dissatisfaction,
KLM,
KPI,
Multichannel Marketing,
protocol,
Satisfaction,
Time,
Usability testing