In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube. The “New” Concept The [...]
Tagged as:
2010 ad,
ad,
Alyssa Milano,
Ashton Kutcher,
Buzz,
Old Spice,
Old Spice man,
Top ad,
Viral
Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]
Tagged as:
Bee Boys,
Buzz,
campaigns,
creation process,
Häagen-Dazs,
marketing,
ROI,
Sequence,
spreading,
Videos,
Viral