The Battle of Web Analytics Solutions in 2013

I’m loudly claiming that 2013 will be a great year for web analytics solutions! Actually, that’s my two cents on this market I’m monitoring on an everyday basis from both a selling and a practical perspective. So why 2013 should be a great year? Each of the top 4 web analytics solutions in North America […]

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An Overview of QR Codes: From Web Analytics Tracking to Advertising to Grandma

During the last year, QR codes have popped up from everywhere around me as well as in most marketing circles in North America. However, for many people, QR codes still remain a mystery. This post is a humble attempt to decorticate what QR codes really are, both from a customer’s and an advertiser’s perspective. A […]

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This Blog is 2 Years Old: Changes and Directions for the Next Year

This blog is now 2 years old and I’m happily surprised of its evolution during that period. Overall, the blog has reached an average of approximately 2150 visitors per month for the last three months. It has reached a diversified audience visiting from the United States (27%), Canada (22%), and from 127 other countries around […]

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… Of Sexy Smoothing Curves, Useless False Alerts and Web Analytics

Web Analysts are mostly men and generally men like curves and women, so now you partially understand part of the purpose of the title, for the other portion simply read the rest of the blog post. The job of a web analyst lays in-between three fields: (1) information systems, (2) marketing, and (3) statistics. Concerning […]

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Visitors: To Convert Them Right Away or to Make Them Comeback, That is the Question?

Two weeks ago, I attended a conference given by my friend Marc Poulin at the W3Quebec. The conference was quite interesting from a practioner’s perspective, and after his presentation, Marc and I had a discussion around the importance of either converting or creating incentives for users to come back to the website. At first glance, […]

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Cialdini and Web Analytics – An 8-step Taxonomy for Convincing Stakeholders to use Web Analytics

How many times do we hear a new web analyst in an organization ask the following question: Why don’t stakeholders care about my numbers? One of the main reasons why stakeholders in the organization don’t use your numbers to drive their decisions is because they don’t see the utility of doing so. Before you were […]

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5 Questions You Must Answer in a Web Analytics Kickoff Meeting

Web analytics are now a necessity for nearly any type of organizations. However, selling the usefulness of a new web analytics team to other stakeholders in the organization is not necessarily an easy task. In this post, I am proposing you the ingredients of a successful web analytics kickoff meeting within a company that has […]

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