Speaking Appearances – Jean-Francois Belisle, M.Sc.

A selection of the most formal speaking appearances Jean-Francois Belisle made in the last few years as a guest speaker or a discussant.

Most recent:

Video Interview on March 31st 2011 by Ben Mulroney concerning the Google program “Get Your Business Online” (french version: Entreprises Canadiennes Soyez en Ligne). Jean-Francois Belisle is speaking from 2:10 to 2:30 (in french).

Selected Speaking Appearances (Presentations)

August 7th 2011 – Presentation entitled “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem” @ AMA, San Francisco, CA.

July 5th 2011 – Presentation entitled “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem” @ ASAC, Montreal, Canada.

October 29th 2010 – Presentation entitled “Marketing à l’Ère du Web 2.0/3.0” @ Department of Languages, Literatures, and Cultures, University of Florida, Gainesville, FL.

May 12th 2010 – Presentation entitled “Les Avatars en tant que Sources d’Informations: Perception des Utilisateurs Basée sur leurs Avatars dans les Univers Virtuels” @ ACFAS 2010 held in Montreal, Canada.

May 11th 2010 – Presentation entitled “Online Corporate Reputation Management by Considering Employees as Corporate Brand Extensions: Where Are We Heading?” @ Identity Camp held in Montreal, Canada.

February 10th 2010 – Roundtable entitled “Social Media Practices” (with Jim Sterne, Stéphane Hamel, Alex Langshur, Jean-Francois Renaud and Jean-Julien Guyot) @ Web Analytics Montreal held in Montreal, Canada.

December 9th 2009 – Presentation entitled “Les Médias Sociaux et Vous” @ SAJE Montréal held in Montreal, Canada.

June 6th 2009 – Presentation entitled “Measuring Service Quality of Government Websites: The Development and Validation of the Electronic Governmental Service Quality (E-GovServqual) Scale”@ Macromarketing Society 2009 Conference held in Kristiansand, Norway.

February 13th 2009 – Presentation entitled “Is Corporate Blogging A Good Way to Spread Word-of-Mouth?” @ SCP Winter 2009 Conference held in San Diego, CA.

July 4th 2008 – Presentation entitled “Who Is the User Behind This Avatar? Understanding Personality Impressions’ Formation in Virtual Environments Based on Users’ Avatars” @ Minds and Societies Conference held in Montreal, Canada.

May 2nd 2008 – Presentation entitled “Is Your Avatar’s Personality Representative of Your Own Personality? An Investigation of the Virtual World Second Life” @ ACP 2008 Conference held in Philadelphia, PA.

February 22nd 2008 – Presentation entitled “Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars” @ SCP 2008 held in New Orleans, LA.

February 8th 2008 – Presentation entitled “Perception in Virtual Worlds: Personality Impressions Based on Avatars in the Virtual World Second Life” @ SPSP 2008 held in Albuquerque, NM.

Interviews

June 16th 2010 – Interviewed for an article in La Presse/Cyberpresse: “Les Médias Sociaux S’invitent dans Vos Valises” by Véronique Leduc. (in french with Guillaume Brunet)

March 2nd 2010 – Interviewed for an article in Expressvoyage.ca: Les réseaux sociaux : aussi pour l’industrie du voyage? by Véronique Leduc. (in french with Guillaume Brunet)

Teaching

Winter 2010 – HEC Montréal
3-104-09 – Online Marketing (Evaluation: 3.94/4.00) + Coordination of the course

Fall 2009 – HEC Montréal
3-104-09 – Online Marketing (Evaluation: 3.96/4.00) + Coordination of the course

Fall 2008 – HEC Montréal
2-115-97 – Strategic Marketing (Evaluation: 3.60/4.00)

Fall 2007 – EBB HEC Montréal
Strategic Internet Marketing

Fall 2007 – HEC Montréal
2-115-97 – Strategic Marketing (Evaluation: 3.54/4.00)

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