Speaking

A selection of speaking appearances Jean-Francois Belisle made as a guest speaker or as a roundtable discussant.

Selected Speaking Appearances (Presentations)

November 23rd 2016 – Roundtable entitled “Gouvernance des données : comment assurer que la qualité de vos données soutient efficacement l’intelligence d’affaires dans l’organisation ?” for Intelligence d’Affaires et Analytique @ Les Affaires held in Montreal, Canada.

May 12th 2016 – Presentation entitled “The First 2 weeks of Data Science at Flatbook” for MTLData held in Montreal, Canada

April 6th 2016 – Presentation entitled “10 façons d’améliorer la personnalisation” for WAQ16 held in Quebec, Canada.

November 5th 2014 – Presentation entitled “Fuel Your Startup With Tools Like a Pirate” for the course “Brand Management” @ Marketing Department, McGill University held in Montreal, Canada

October 1st 2014 – Presentation entitled “Données et Outils sur le Web” for the Kongossa Web Series 2014 held in Montreal, Canada

June 2nd 2014 – Presentation entitled “Les Tests A/B” for the course “Web Analytique” @ Marketing Department, HEC Montreal held in Montreal, Canada

April 15th 2014 – Roundtable animation entitled “Big Data : Transformez vos données en valeur ajoutée pour votre entreprise” for the Sommet des Dirigeants Financiers conference @ Les Affaires held in Montreal, Canada

March 25th 2014 – Roundtable participation entitled “Table ronde Big Data : Comment développer les meilleures stratégies pour maximiser le stockage de vos données-clients et leur donner du sens” for the Forum Big Data / BYOD / Infonuagique conference @ Les Affaires held in Montreal, Canada

March 18th 2014 – Presentation entitled “La publicité digitale à l’ère du Big Data” for the La valeur cachée des données conference @ CRIM held in Montreal, Canada

March 14th 2014 – Presentation entitled “Les Tests A/B” for the course “Web Analytique” @ Marketing Department, HEC Montreal held in Montreal, Canada

November 25th 2013 – Presentation entitled “L’Agence digitale en 2014, de l’expérience à la personnalisation” for the course “Introduction au Marketing” @ Marketing Department, HEC Montreal held in Montreal, Canada

November 18th 2013 – Presentation entitled “L’Agence digitale en 2014, de l’expérience à la personnalisation” for the course “Positionnement et Gestion Stratégique de l’Expérience de Service” @ Marketing Department, Université du Québec à Montréal (UQÀM) held in Montreal, Canada.

October 22nd 2013 – Presentation entitled “Welcome to the Web Analytics World” for the course “Strategic Internet Marketing” @ Department of Continuing Education, McGill University held in Montreal, Canada.

October 16th 2013 – Presentation entitled “Propulser l’expérience utilisateur par l’émotion et l’intelligence d’affaires” @ Infopresse – Expérience Utilisateur held in Montreal, Canada

September 26th 2013 – Presentation entitled “Comment fidéliser par l’émotionnel et le rationnel?” @ Infopresse – Meilleure pratique en fidélisation held in Sherbrooke, Canada.

September 23rd 2013 – Roundtable keynote presented on “Best Practices in Digital Marketing and B2B Technologies” @ AQT Peer-to-Peer Marketing Meetings held in Montreal, Canada.

May 24th 2013 – Presentation entitled “Stratégies de Performance Web” @ Conférence Big Bang de L’AQT held in Bromont, Canada.

May 9th 2013 – Presentation entitled “Développer une visibilité web intelligente et profitable” @ Infopresse – Meilleures pratiques interactives held in Trois-Rivières, Canada.

March 13th 2013 – Presentation entitled “Penser comme un « Chief Customer Officer » (CCO)?” @ Infopresse – Loyauté et marketing relationnel held in Montreal, Canada.

March 11th 2013 – Presentation entitled “The Web Analytics World” for the course “Business Intelligence” @ Department of Information Systems, McGill University held in Montreal, Canada.

January 30th 2013 – Presentation entitled “Stratégies de Commercialisation sur le Web en 10 Étapes” @ Midi-Quinze du Centech held in Montreal, Canada.

January 16th 2013 – Presentation entitled “When Worlds Collide – Big Data & Web Analytics in 2013” @ eMetrics Montreal Tour held in Montreal, Canada.

November 28th 2012 – Presentation entitled “Big Data – Savoir décider et non deviner?” @ Focus20 held in Drummondville, Canada.

November 26th 2012 – Presentation entitled “Le web Rentable: de l’expérience à la Personnalisation” for the course “Positionnement et Gestion Stratégique de l’Expérience de Service” @ Marketing Department, Université du Québec à Montréal (UQÀM) held in Montreal, Canada.

November 26th 2012 – Presentation entitled “Le web Rentable: de l’expérience à la Personnalisation” for the course “Introduction au Marketing” @ Marketing Department, HEC Montreal held in Montreal, Canada.

October 4th 2012 – Presentation entitled “Comment Améliorer votre Performance Grâce à Google Analytics” @ Groupe Reso held in Montreal, Canada.

October 2nd 2012 – Presentation entitled “Web Analytics & Customer Analysis” for the course “Strategic Internet Marketing” @ Department of Continuing Education, McGill University held in Montreal, Canada.

September 25th 2012 – Presentation entitled “Comment Tirer Profit de Google Analytics” @ CEIM held in Montreal, Canada.

April 16th 2012 – Presentation entitled “Systèmes de Recommandation pour le Commerce de Détail sur Internet” for the course “Intelligence d’Affaires” @ Department of Management Sciences, HEC Montréal held in Montreal, Canada.

October 18th 2011 – Presentation entitled “Web Analytics & Customer Analysis” for the course “Strategic Internet Marketing” @ Department of Continuing Education, McGill University held in Montreal, Canada.

August 7th 2011 – Presentation entitled “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem” @ AMA held in San Francisco, CA.

July 5th 2011 – Presentation entitled “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem” @ ASAC, held in Montreal, Canada.

Video Interview on March 31st 2011 by Ben Mulroney concerning the Google program “Get Your Business Online” (french version: Entreprises Canadiennes Soyez en Ligne).

October 29th 2010 – Presentation entitled “Marketing à l’Ère du Web 2.0/3.0” for the course “Introduction au Commerce” @ Department of Languages, Literatures, and Cultures, University of Florida held in Gainesville, FL.

May 12th 2010 – Presentation entitled “Les Avatars en tant que Sources d’Informations: Perception des Utilisateurs Basée sur leurs Avatars dans les Univers Virtuels” @ ACFAS 2010 held in Montreal, Canada.

May 11th 2010 – Presentation entitled “Online Corporate Reputation Management by Considering Employees as Corporate Brand Extensions: Where Are We Heading?” @ Identity Camp held in Montreal, Canada.

February 10th 2010 – Roundtable entitled “Social Media Practices” (with Jim Sterne, Stéphane Hamel, Alex Langshur, Jean-Francois Renaud and Jean-Julien Guyot) @ Web Analytics Montreal held in Montreal, Canada.

December 9th 2009 – Presentation entitled “Les Médias Sociaux et Vous” @ SAJE Montréal held in Montreal, Canada.

June 6th 2009 – Presentation entitled “Measuring Service Quality of Government Websites: The Development and Validation of the Electronic Governmental Service Quality (E-GovServqual) Scale”@ Macromarketing Society 2009 Conference held in Kristiansand, Norway.

February 13th 2009 – Presentation entitled “Is Corporate Blogging A Good Way to Spread Word-of-Mouth?” @ SCP Winter 2009 Conference held in San Diego, CA.

July 4th 2008 – Presentation entitled “Who Is the User Behind This Avatar? Understanding Personality Impressions’ Formation in Virtual Environments Based on Users’ Avatars” @ Minds and Societies Conference held in Montreal, Canada.

May 2nd 2008 – Presentation entitled “Is Your Avatar’s Personality Representative of Your Own Personality? An Investigation of the Virtual World Second Life” @ ACP 2008 Conference held in Philadelphia, PA.

February 22nd 2008 – Presentation entitled “Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars” @ SCP 2008 held in New Orleans, LA.

February 8th 2008 – Presentation entitled “Perception in Virtual Worlds: Personality Impressions Based on Avatars in the Virtual World Second Life” @ SPSP 2008 held in Albuquerque, NM.

Newspapers citations

June 2013 – Interviewed for an article in “le Big Bang de l’AQT” used for an article in Les Affaires: “Six façons de tirer profit de Google Analytics” by Denis Lalonde.

March 14th 2013 – Interviewed for an article in La Presse: “Enjeu: la quête du Graal sur l’internet” by Marc Tison.

June 16th 2010 – Interviewed for an article in La Presse: “Les Médias Sociaux S’invitent dans Vos Valises” by Véronique Leduc. (in french with Guillaume Brunet)

March 2nd 2010 – Interviewed for an article in Expressvoyage.ca: Les réseaux sociaux : aussi pour l’industrie du voyage? by Véronique Leduc. (in french with Guillaume Brunet)

Teaching

ETS – 2014 to 2015 (for practioners)
► PER868 – Visibilité web et mobile : maximiser le retour sur investissement

Université Laval – 2013 to 2014 (for students at the M.Sc. / MBA-level)
► MRK-6005 – Digital Analytics

CRIM – 2012 to 2014 (for practioners)
► WEB200 – Plan Stratégique de Visibilité sur le Web
► WEB210 – Plan Stratégique relié au Mobile
► WEB220 – Plan Stratégique de publicité Web
► WEB230 – Plan Stratégique en e-commerce à l’ère du Big Data
► WEB240 – Plan Stratégique de Performance sur le Web
► WEB270 – Google Analytics – Plan Stratégique pour tirer profit de l’outil

HEC Montréal – 2007 to 2010 (for students at the B.B.A-level – Bachelor in Business Administration)
► 3-104-09 – Digital Marketing (founder)
► 2-115-97 – Marketing Strategy

EBB HEC Montréal – 2007
► Strategic Internet Marketing