brand

Product-harm crisis and its associated brand spillover effects is a “relevant and spicy topic” in marketing that I am currently investigating in more depth along with colleague Bob Mackalski (more to come concerning this issue on this blog). Similarly, in the last few days, I must admit that the Dominique Strauss-Kahn (DSK) sexual scandal is [...]

Tagged as: brand, brand spillover, crisis, Dominique Strauss-Kahn, DSK, entities, IMF, International Monetary Fund, long-term, New York, Politician, PR, product-harm crisis, scandal

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