Personal Brand Identity Spillover: The Dominique Strauss-Kahn Case

Product-harm crisis and its associated brand spillover effects is a “relevant and spicy topic” in marketing that I am currently investigating in more depth along with colleague Bob Mackalski (more to come concerning this issue on this blog). Similarly, in the last few days, I must admit that the Dominique Strauss-Kahn (DSK) sexual scandal is […]

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The World of Marketing is Changing – Three Types of Interconnected Marketing Revolutions

The right-wing is growing in popularity in the United States, Ben Ali is finally kicked out of Tunisia. Greece, Ireland, Portugal and Iceland are leaning toward bankruptcy, Fidel Castro will die soon, Duvalier is back in Haiti, and India and China are continuing to embrace capitalism. It smells change! It smells revolution! But what about […]

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One of the Best Gifts for Your Future Baby is Digital and Free

Every week, like everybody around me, I am getting older, that’s nothing new and nothing really imaginative to say as a first sentence of a post. However, with communications facilitated by social media, it seems like every week I hear the news that the girlfriend of an old friend of mine will give birth to […]

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