Posts tagged as:

Colour Marketing

I Will Buy it in Any Color as Long as it’s Orange

by Jean-Francois Belisle on July 8, 2010

in Event Marketing

The omnipresence of the orange color floating all around me due to the presence of the Netherlands in the 2010 World Cup final reminds me my days spent in Amsterdam last month (June) at the beginning of the tournament. But commercially what it reminds me, is an analogy to the famous sentence by Henry Ford: [...]

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