Personal Branding

Last week, brands’ psychoanalyst (sometimes referred as cultural anthropologist) Clotaire Rapaille was fired by the Quebec City mayor Regis Labeaume from his role as a brand management (image) consultant for the city because mainly of curriculum vitae falsifications. The news arrived more than a month after being hired to a $300,000 3-month contract to propose [...]

Tagged as: Clotaire Rapaille, cultural anthropology, failing, failure, feeding, Grant McCraken, magic, marketer, marketing, Personal Branding, science

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